“For the first time since 1920, cities are growing faster than the suburbs, as Millennials shun their Boomer parents’ way of life for one with more density, fewer miles to travel, and a higher concentration of points-of-interest within walking distance. This demographic shift poses a headache for carmakers as Millennials delay or forgo purchasing a new car.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Segmentation
Market Drivers
Competitive Context
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Model Year of Most Recently Acquired Vehicle
Buyers Considering a Brand New Car For Next Vehicle
When Will The Next New Vehicle Be Purchased
Total Amount Spent on Purchase or Lease of Most Recently Acquired New Car
Buyers Who Intend to Purchase a Brand New Luxury Car
Effective Incentives, Warranties, Rebates, and Financing Offers For New Car Purchase Intenders
Most Influential Factors When Considering Brand New Car
Interest in Emerging Powertrains and Vehicle Segments
Sources Expected To Use When Purchasing Next New Car
Most Important Ratings or Pricing Information
Perceptions of Major Automotive Makes
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Manufacturers and Retailers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
8th July 2014
“After four record years of growth, new car sales are stabilizing at around 16.5 million per annum in the US. Despite the lack of forecasted growth, Fiat Chrysler Automobiles plans to grow at above industry speeds by introducing new competitive products in key industry segments.” 
24th February 2014
“As automakers strive to hit new fuel economy mandates, Ford has placed its bestselling Ford F-Series on a diet, helping the vehicle to lose 700 pounds. The high-strength aluminum body is a novel approach in the automotive landscape, one which has the potential for having a lasting impact on the ... |
How can carmakers persuade city dwellers to own new cars?
