Cruises - US - October 2013
Cruises - US - October 2013

“The cruise industry is the fastest growing travel segment and is expected to continue its expansion through added capacity. However, global per passenger revenues have remained essentially flat from 2008-13, which begs the question of whether growth is sustainable, and how cruise lines will ensure that demand—and revenues—will keep up with the increasing supply.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Demographic Characteristics of Cruisers
Social Media – Cruises
Cruise Ship Vacation Incidence
Destinations Visited and Cruise Lines Used
Most Recent Cruise Spending
Plans for a Future Cruise
Reasons for Having Taken/Planning a Cruise
Cruise Booking Method and Details
Opinions about Cruises
Interest in Online Cruise Promotions
Amenities Worth Paying Extra
Impact of Race and Hispanic Origin
Custom Cruise Consumer Segments

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Leading Companies General Information
Appendi – Incidence, Destinations, and Cruise Lines
Appendix – Plans for a Future Cruise
Appendix – Reasons for Having Taken/Planning a Cruise
Appendix – Cruise Booking Method and Details
Appendix – Opinions about Cruises
Appendix – Interest in Online Cruise Promotions
Appendix – Amenities Worth Paying Extra For
Appendix – Social Media
Appendix – Trade Associations