“Women seek solutions to live a healthy life, indicating a need for products that help them to be proactive about their healthcare. Education among key consumer groups, such as lower income as well as Black and Hispanic women will be imperative, especially as implications from the PPACA roll out.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ailments and Conditions Women Suffer From
Factors that Contribute to a Healthy Life
Health Information Sources
Tools to Manage Health
Interest and Awareness of Health Topics and Initiatives
Custom Consumer Group – Moms
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Trade Associations
2nd July 2014
“Around the time of puberty, women’s self-confidence begins to plummet. A new campaign from Always seeks to help women to feel more confident during this lifestage, and empower them by turning the phrase ‘like a girl’ into a positive message.” 
26th February 2014
“Curves fitness centers typically appeal to older women, with the low-impact circuit workout. In order to expand its membership, the fitness chain recently partnered with expert Jillian Michaels to offer a more intense workout.”
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Women are taking a proactive and preventative approach to their health, which could impact the market of OTC medications that are designed to treat ailments
