“Consumers are price driven when shopping the shaving category, but they also demand performance and simplicity. Products that deliver improved functionality and convenience while utilizing technology to encourage increased usage could help drive category growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Disposable Razors
Segment Performance—Non-disposable Razors and Refill Cartridges
Segment Performance—Shaving Cream
Segment Performance—Depilatories
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage—Men
Usage—Women
Brands and Formats Used
Shopping for Shaving and Hair Removal Products
Interest in Shaving and Hair Removal Features Based on Price
Attitudes Toward Shaving and Hair Removal
Race and Hispanic Origin
Consumer Segmentation
Key Household Purchase Measures—Information Resources Inc. Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Disposable Razors
Brand Share—Non-disposable Razors
Brand Share—Refill Cartridges
Brand Share—Shaving Cream
Brand Share—Depilatories
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Market Drivers
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
27th June 2014
“Sales of shaving preparation products – namely shaving cream – have been virtually flat since 2008, due to the highly functional and price-driven nature of the segment. Nonetheless, Pacific Shaving Company is hoping to give shaving prep sales a boost with the introduction of its caffeinated products.” 
26th February 2014
“Growth in the shaving and hair removal category has been relatively flat, due to the highly functional and price-driven nature of the category. However, brands in the men’s shaving segment are looking to fuel growth with products that deliver improved function and benefits. ”
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How can brands bring added value to a price-driven category?
