“Perhaps the biggest threat to retail sales of fish and seafood comes from restaurants that serve these items, suggesting that brands and retailers must do more to approximate the recipes and dishes restaurants serve to best challenge competition from restaurants.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Fish and Seafood
Segment Performance—Frozen Fish and Seafood
Segment Performance—Shelf-stable Fish and Seafood
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Usage of Fish/Seafood
Fish and Shellfish Consumption Frequency
Consumption Compared to Last Year
Factors Influencing Increased Seafood Consumption
Seafood Purchases in the Last Three Months
Type and Frequency of Seafood Eaten at Home
Reasons for Not Eating Fish
Where Consumers Most Often Buy Seafood
Attitudes Toward Seafood
Factors Influencing Seafood Purchase
Impact of Race and Hispanic Origin
Consumer Segmentation
Key Household Purchase Measures—Information Resources Inc. Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Frozen Seafood
Brand Share—Shelf-stable Seafood
Brand Share—Refrigerated Seafood
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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Can retail fish and seafood compete with restaurants?
