Fruit and Vegetables - US - October 2013
Fruit and Vegetables - US - October 2013

“Increasing consumer interest in healthy and natural foods should help drive fruit and vegetable sales but a growing local foods movement and the existence of a variety of tastier healthy alternatives present challenges for the stagnant market.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Fruit
Segment Performance—Processed Fruit
Segment Performance—Fresh Vegetables
Segment Performance—Processed Vegetables
Segment Performance—Fresh Cut Salads
Segment Performance—Dried Beans and Vegetables
Segment Performance—Other Beans
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Vegetable Consumption
Fruit Consumption
Types and Form of Fruits and Vegetables Eaten
Fruit and Vegetable Purchasing Behavior
Fruit and Vegetable Consumption Behavior
Attitudes Toward Fruit and Vegetables
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Key Household Purchase Measures—Fruit
Key Household Purchase Measures—Vegetables
Appendix – Market Drivers
Appendix – Other Useful Market Size Tables
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations