“Increasing consumer interest in healthy and natural foods should help drive fruit and vegetable sales but a growing local foods movement and the existence of a variety of tastier healthy alternatives present challenges for the stagnant market.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Fruit
Segment Performance—Processed Fruit
Segment Performance—Fresh Vegetables
Segment Performance—Processed Vegetables
Segment Performance—Fresh Cut Salads
Segment Performance—Dried Beans and Vegetables
Segment Performance—Other Beans
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vegetable Consumption
Fruit Consumption
Types and Form of Fruits and Vegetables Eaten
Fruit and Vegetable Purchasing Behavior
Fruit and Vegetable Consumption Behavior
Attitudes Toward Fruit and Vegetables
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Key Household Purchase Measures—Fruit
Key Household Purchase Measures—Vegetables
Appendix – Market Drivers
Appendix – Other Useful Market Size Tables
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
29th June 2015
“With its new Responsibly Grown rating system, the biggest problem for Whole Foods is the risk of alienating its suppliers, which could prove a dangerous tactic, particularly as these other grocery chains could well serve as additional – or even replacement – outlets for these farmers’ products.”
|
How can this stagnant category jump on the health bandwagon?
