“While ‘electronic banking’ used to mean banking by computer, it now encompasses three devices: computers, smartphones, and tablets. Because each device is different, both with regard to the people who use them and the functions for which they are used, banks that want customers to migrate to those devices need to learn how to leverage the advantages of each.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Competitive Context
Segment Performance
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Ownership of Electronic Devices
Device Preferred for Banking
Types of Financial Activities Conducted on Device
Reasons for Not Utilizing Electronic Banking
How Consumers Prefer to Use Their Devices
Effectiveness of Incentives and Disincentives
Attitudes about Online-Only Banks and Electronic Offerings
Satisfaction with Electronic Banking Capabilities
Reasons for Not Using Devices for Shopping
Use of Social Media to Follow Institutions
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
13th June 2014
"Financial services customers are not necessarily using some of the technology companies are putting at their disposal. However, many-- and especially Millennials -- are expressing some interest in using mobile banking and social media if they get some kind of reward for doing so. Creative use of incentives may encourage them ...
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How can banks entice more people to use electronic banking?
