“In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still have a long way to go in learning about their options, and brands can help them get there. Targeting Hispanics through relevant promotions (such ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Hispanic Expenditures on Personal Care
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Personal Care Products Purchased
Oral Care
Haircare
Deodorants/Antiperspirants
Feminine Hygiene
Perfume, Cologne, and Body Sprays
Body/Hand Lotion
Shaving Supplies, Razors/Creams
Sun Protection, Block, Tanners
Facial Products
Where Products are Purchased
Buying Decisions
Influence of Promotions
The Purchase Process
Attitudes toward Personal Care Products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Social Media—Hispanics and Personal Care
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Overview of the Hispanic Consumer
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
28th March 2014
“Blacks and Hispanics are likely to believe their darker complexions provide built in sunscreen. This false sense of protection makes them vulnerable to skin cancer and a prime target for skincare companies seeking growth in a seasonally saturated market.”
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How can personal care products stand out as more than a mere commodity?
