“The fragrance category is highly competitive, with fine fragrances often being viewed as occasional use items. However, innovations that add functionality combined with creative retailing and packaging opportunities could lead to increased usage, helping to propel future category growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Women’s Fragrances
Segment Performance – Men’s Fragrances
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Fragrance Selection
Reasons for Wearing Fragrance
Interest in Product Innovations – Forms/Benefits
Interest in Product Innovations – Retailing Opportunities
Interest in Product Innovations – Packaging
Attitudes Toward Fragrance
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Usage
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – CHAID Analysis
Appendix – Social Media
Appendix – Market Drivers
Appendix – Trade Associations
30th June 2014
“Since its launch in 2012, Procter & Gamble’s ZzzQuil has dominated the OTC sleep aids market. The number two brand, Unisom, recently launched a liquid format to compete head on with ZzzQuil.” 
28th May 2014
“In an effort to help consumers sift through the overwhelming amount of choice in the fragrance category, retailers are using technology to create personalized recommendations and even customized scents based on an individual’s preferences and personality profile.”
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What opportunities are there to improve the struggling mass fragrance market?
