Frequent Travel Programs - US - August 2013
Frequent Travel Programs - US - August 2013

“Travel providers are challenged to not only convince more travelers to join their loyalty programs, but also to engage with the program once they enroll. Providers can make travelers more enthusiastic about participation if, in addition to helping them save money in general, they offer flexible ways in which to do so. They should consider ways to offer rewards that extend outside their realm of travel and extend into the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

U.S. Loyalty Program Memberships
Factors Influencing Travel Program Membership

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Frequent Travel Program Membership and Usage
Attitudes Toward Airline Frequent Flyer Programs
Attitudes Toward Hotel Loyalty Programs
Attitudes Toward Car Rental Loyalty Programs
Travel Loyalty Programs and Business Travel
The Cost of Travel Loyalty Program Membership
Travel Loyalty Reward Redemption Preferences
Opinions About Frequent Travel Programs
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies and Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations