“The PPACA will have far-reaching consequences in the way Americans purchase health insurance. While not everybody is enthused about the new options, the best hope for controlling healthcare costs right now is to get as many people as possible to enroll. The most effective way for this to happen is for the government and the industry to work together.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer’s Current Health Insurance Coverage
Knowledge about Healthcare Reform
Sources of Healthcare Reform Information
Future Sources of Information about PPACA
Attitudes about Own Health Insurance and PPACA
Plans for Choosing Healthcare Coverage
Uninsureds’ Plan for Choosing Healthcare Coverage
Satisfaction with Current Healthcare Plan
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Social Media – Health Insurance
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Analysis
Appendix – Social Media – Health Insurance
Appendix – Trade Associations
25th February 2015
"While still small, the number of concierge medical practices in the US is growing. Given that people are still looking for alternatives to the traditional health insurance model, the ability of the concierge model to both improve health care and reduce costs indicates the potential for continued growth." 
24th October 2014
"The implementation of the Affordable Care Act (ACA) has forced insurance companies to rethink both the way they do business and the way they market themselves. As they gain more experience with both private and exchange-based insurance plans, there is no doubt that they will continue to look for ways ...
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Will health exchanges reduce, or eliminate, the number of uninsured?
