“Changing workplace dynamics have caused a shift in the market for traditional workwear. No longer is formal attire required in many offices and dress codes are becoming less common. Casual wear is not only acceptable, but has become the norm in many workplaces, resulting in decreased demand for traditional business attire. Retailers need to rethink the definition of workwear in order to encourage sales in this category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Primary Workplace Environment and Dress Code
Type of Workwear Worn Most Often
Best Way to Describe Own Work Wardrobe
Types of Retailers Shopped for Workwear
Importance of Key Clothing Attributes When Buying Work Clothing
Attitudes Toward Work Clothing
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th January 2015
“Despite savings and discounting being a primary focus of core shoe buyers, the luxury market is still alive among upscale consumers who opt for premium brands. These more upscale shoe buyers tend to be younger females who are highly interested in fashion and style, and are drawn to innovative and ... 
26th March 2014
“Business casual and casual attire is worn by most adults while in the workplace. Though adherence to certain guidelines when dressing for work is expected, they have the opportunity to incorporate their own personal styles through clothing worn on the job.” |
What can encourage consumers to buy workwear?
