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State Tourism - US - August 2013
State Tourism - US - August 2013

“Travel marketers must consider the specific needs of different demographics when promoting state tourism. For example, understanding the unique tastes of Hispanic travelers, such as family-oriented travel and destinations and outdoor activities, will help reach this group. Similarly, anticipating the needs of women aged 18-34, who report specific preferences such as drivable destinations and travel with spouses and parents/family members, will help marketers resonate with this group. Additionally, responding ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Overview
Segment Performance
Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Demographic Profile of Domestic Travelers
Domestic Travel in the Past Year
Typical Domestic Travel Companions
Travel Planning Resources
Influence of Outdoor Activities on Destination Choice
Influence of Accommodations/travel and Other Activities on Destination Choice
Factors Important in Destination Choice
Tourism Advertising and Influence
Impact of Race and Hispanic Origin

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
  • Report: Majority of college students planning spring break trip
  • Report: Florida becomes nation’s third most populous state
  • Survey: Nearly all solo travelers aged 45+ enjoy their solo trips
  • Report: International tourism to US expected to increase
  • Survey: More grandparents traveling with grandchildren
  • The Kroger Co.
author Fiona O'Donnell
Director - Multicultural, Lifestyles, Travel & Leisure
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20th December 2017

“Florida’s quick action and leverage of crowdsourced visuals helped show-off the state’s condition in real-time to convey accurate, transparent information for would-be tourists.”

think-image Road trips as an easy break from the ordinary
28th June 2016

 “Americans are known for being over-worked and underutilizing their allotted vacation days each year. Quick, local getaways that offer something for everyone may prompt families to make use of their vacation time.”