Canadian Loyalty in Financial Services - June 2013
Canadian Loyalty in Financial Services - June 2013

“Canada has a mature loyalty market and the vast majority of adults belong to at least one – and usually several – programs. They are somewhat underutilized, however, with most participants rarely, if ever, actually redeeming any rewards. The challenge for program managers is how to make their programs effective enough to do what they were created to do: rewarding their most valued customers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size
Marketing Channels
Segment Performance
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Participation in Loyalty Programs
Satisfaction with Rewards Program
Interest in Incentives to Use Loyalty Programs
Important Features of a Loyalty Program
Loyalty Program Participation/Redemption Behavior
Switching Behavior and Rewards Programs
Redemption of Credit and Debit Card Rewards
Shopping Behavior and Loyalty Programs
What Consumers Want to Hear from Loyalty Programs

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Industry Associations