CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“The majority of e-commerce shoppers purchase goods online via laptop/desktop computers. Though they tend to stick to ‘familiar’ online retailers, the frequency in online shopping is significantly less than those who shop via smartphones or tablets. These shoppers, however, tend to be savvy, to be more incline to compare prices online, and to shop at ‘unfamiliar’ retailers.”
Download:
Search within report
Searching...
OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Online Shopping, Frequency, and Spending
Categories Favored for Online vs. Offline Purchase
Change in Online Purchases
Online Price Comparison and Payment Methods
Attitudes and Behaviors Toward Online Shopping
Impact of Race and Hispanic Origin
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Leading Companies
Marketing Strategies
Social Media – Online and Mobile Shopping
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Key Driver Analysis
Custom Consumer Groups – Online Retailer Purchased From
Appendix – Other Useful Consumer Tables
Appendix – Key Driver Analysis
Appendix – Social Media
Appendix: Trade Associations
|