“Consumers rely on OTC contraceptive products for planned protection from pregnancy and diseases, as well as when they need a backup method of birth control. However, this market has some significant challenges. Contraceptive usage is strongly driven by relationship status, there is a stronger focus on pregnancy prevention over STD/STI prevention, and developing the market among older adults will require tailored messaging and products.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Male Contraceptives
Segment Performance—Female Contraceptives
Segment Performance—Personal Lubricants
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Contraceptive and Personal Lubricant Usage
Attitudes Toward Contraception
Condom Usage Behaviors
Interest in Condom Products
Attitudes Toward Personal Lubricants
Condom and Lubricant Brand Usage
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Male Contraceptives
Brand Share—Female Contraceptives
Brand Share—Personal Lubricants
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
12th March 2014
“Plan B is now sold over-the-counter, giving women greater access to emergency contraception. However, Plan B is expensive and can be cost prohibitive, costing upwards of $50. The FDA just ruled that companies can develop generic versions of emergency contraception that can also be sold over-the-counter, which will widen women’s ...
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Contraceptive usage is strongly driven by relationship status
