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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Targeting the Hispanic consumer is difficult because there is not a typical profile. The U.S. Hispanic population is made up of different nationalities, ethnicities, and rates of acculturation. However, the Hispanic population is more likely than non-Hispanics to eat out at restaurants, and more likely to dine out with a larger party, making their growing population a significant source of revenue in the foodservice space.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Fast Food Restaurants—Attitudes and Choices
Family Restaurants and Steakhouses
Pizza Restaurants
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Hispanic Foodservice Consumer
Hispanic Spending on Eating Away from Home
Important Restaurant Attributes for Hispanics
Planned Spending Behavior in the Next Year
Restaurant Improvements Desired by Hispanics
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – U.S. Hispanic Population
Appendix – Consumer Tables
Appendix – Trade Associations
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