Alcohol Consumption at Home - US - May 2013
Alcohol Consumption at Home - US - May 2013

“Alcohol consumption at home or someone else’s home has become more commonplace in the wake of the recession. However, the slow economic recovery has seen some consumers return to on-premise alcohol consumption, which is slated to continually lessen the sales lead maintained by off-premise channels. Thus, more should be done to encourage consumers to feel comfortable drinking at home, such as education about new products, sharing recipes for entertaining ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

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Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Changes in At-Home Alcohol Consumption
Reasons for Reductions in At-Home Drinking
At-Home Drinking by Type and Occasion
At-Home Drinking Audiences and Motivations
Race and Hispanic Origin – Changes in At-Home Alcohol Consumption
Race and Hispanic Origin – Occasions and Locations
Cluster Analysis

Brand/Company

Brand/Company

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Innovations and Innovators
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Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations