“The haircare category is highly saturated and competitive, creating challenges for manufacturers and retailers to encourage increased consumer spending in the category. However, continued improvements in product functionality combined with the emergence of new segments such as anti-aging have the potential to drive future category growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Shampoo
Segment Performance—Conditioner
Segment Performance—Hairstyling Products
Segment Performance—Spray/Spritz
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Haircare Product Usage
Usage—Shampoo
Usage—Conditioner
Usage—Hairstyling Products and Treatments
Haircare Purchasing Behaviors
Interest in Haircare Products—Information Sources
Interest in Haircare Products—Forms
Interest in Haircare Product Features Based on Price
Interest in and Attitudes Toward Hair Oils
Attitudes Toward Haircare and Haircare Products
Race and Hispanic Origin
Cluster Analysis
Key Household Purchase Measures—SymphonyIRI Group Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Shampoo
Brand Share—Conditioner
Brand Share—Hairstyling Products
Brand Share—Spray/Spritz
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Social Media
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
8th January 2014
“Pantene has been a longtime leader in the haircare category, but has seen declines in both sales and market share in recent years. However, it’s ‘Be Strong and Shine’ video has gone viral; potentially giving the brand some much needed momentum.” 
6th September 2013
“The highly developed haircare category is incorporating trends from skincare to help drive innovation and boost sales. Anti-aging claims, scalp health, multi-functional products, and skincare-inspired ingredients are at the forefront of new product launch trends in haircare.”
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Shampoo has high household penetration, making segment growth challenging. What are the opportunities to drive growth and add meaningful value that will encourage consumers to trade up in the segment?
