"Consumers are paying more attention to their health due to a rising level of awareness regarding the poor nutritional state of our nation, most specifically among children. As consumers more actively engage with their need to eat healthy, the cookie market finds itself in a risky position; cookies, even so-called healthy cookies, are not exactly known to be a healthy part of consumers’ diet."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Standard Cookies
Segment Performance – Healthy Cookies
Segment Performance – Premium Cookies
Segment Performance – Cookie Bars
Segment Performance – Private Label Cookies
Retail Channels
Retail Channels – Supermarkets
Retail Channels – Drug stores
Retail Channels – Other Stores
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cookie and Cookie Bar Consumption and Frequency
Eating Occasions
Eating and Baking Habits
Attitudes toward Cookies and Cookie Bars
Shopping Habits and Behaviors
Health-related Attributes
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Standard Cookies
Brand Share – Healthy Cookies
Brand Share – Premium Cookies
Brand Share – Cookie Bars
Innovations and Innovators
Marketing Strategies
Social Media – Cookies and Cookie Bars
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders – Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Market Drivers
Appendix: Social Media – Cookies and Cookie Bars
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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Are healthy cookies really healthy? 
