CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Mobile payments have been ‘the next great thing’ for several years now, but with very low adoption rates for even the best-known products, the reality has yet to meet the promise. However, it seems that change is coming, as innovations in the mobile payment space are being announced and piloted at breakneck speed. The expanded features of the new services being offered together with the increased penetration of smartphones mean ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Competitive Context
Segment Performance
Market Drivers
Marketing Strategies
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Payment Preferences by Type of Purchase
Brand Familiarity
Credit Card Ownership
Card Ownership and Payment Behavior
Shopping for Credit Cards
Attitudes toward Credit and Debit Card Usage
Perceptions of Security of Various Payment Methods
Interest in Payment Method Alternatives
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Analysis
Appendix – Nielsen P$YCLE Lifestage Group Definitions
Appendix – Trade Associations
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