“Though sales of homeopathic and herbal remedies continue to increase, the market is up against several challenges. This includes low awareness among consumers, limited product availability, and consumer perception of safety and efficacy.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Herbal Remedies
Segment Performance—Homeopathic Remedies
Retail Channels
Retail Channels—Natural Supermarkets Deep Dive
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Trend Applications
Treating Ailments
Learning How to Treat Ailments with Homeopathic and Herbal Remedies
Interest in Remedy Formats
Attitudes Toward Homeopathic and Herbal Remedies
Spotlight on Those Who Trust Homeopathic Medications
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
14th July 2016
“Genexa looks to ease concerns over homeopathic and herbal remedy safety with the launch of a line of organic, non-GMO homeopathic products.” 
31st July 2014
“Moms seeking natural alternatives for children’s remedies have more choices, thanks to a new line extension from Hyland’s. Since colds are the top ailment parents report their children experiencing, Hyland’s new Baby Nighttime Tiny Cold Syrup should be well-received in the market.”
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Product awareness and usage is low compared to conventional OTC remedies. How can brands increase awareness and usage of homeopathic and herbal remedies?
