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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“While disposable baby products enjoy high household penetration and purchase incidence among those households with babies and toddlers, the market has experienced stagnant sales in the past five years. Private label offerings are grabbing market share and sales; challenging economic circumstances and falling birth rates are decreasing product demand; and parents are gravitating to online retailers in search of deep discounts. Market players will need to explore ways to better ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Diapers and Training Pants
Segment Performance—Baby Wipes and Moist Towelettes
Segment Performance—Baby Care Needs
Retail Channels
Natural Channel Marketplace
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage and Purchase of Disposable Baby Products
Usage Frequency
Information Sources
Baby Personal Care Product Claims
Diapers and Training Pants Product Claims
Diapers Frustrations
Baby Care Product Attitudes
Cluster Analysis
SymphonyIRI/Builders – Key Household Purchase Measures
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Diapers and Training Pants
Brand Share—Baby Wipes and Moist Towelettes
Brand Share—Baby Care Needs
Innovations and Innovators
Marketing Strategies
Social Media
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Social Media
Appendix—Trade Associations
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