“There are many factors impacting the market for baby durables. The rising birthrate in the U.S. and shifting parent and family dynamics are likely to affect purchasing in this category. Most parents are likely to buy new items when purchasing baby durables; however there is a notable interest in the second-hand market in this category, which retailers should be sure to address.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Baby Durables Ownership
Baby-Related Transport Items Ownership
Baby-Related Activity Items Ownership
Baby-Related Daytime Care Item Ownership
Baby-Related Safety/Wellness Item Ownership
Retailers Shopped for Baby-Related Products
Online/Alternative Channels Shopped for Baby-Related Items
Attitudes Toward Shopping for Baby-Related Items
Important Attributes of Baby-Related Products
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview
Innovations and Innovators
Social Media – Baby Durables
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
27th May 2014
“While there are so many choices among baby products, those that meet parents’ primary concerns will resonate with those shopping for baby durables. Safety, affordability and products that grow or adapt as the child grows are parents’ top concerns.” 
16th January 2014
“Navigating the sea of baby products can be quite daunting, particularly for first time parents. Parents seek advice and information from a variety of sources to make informed decisions when shopping for baby durables.”
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The impact of demographic shifts
