“Continued improvements in product quality and leading manufacturers’ efforts to shift to more sustainable sources of paper pulp have the potential to change the size and shape of the household paper market. Stronger products that allow consumers to do more with fewer sheets may help to increase value without driving up volume.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toilet Tissue
Segment Performance—Paper Towels
Segment Performance—Facial Tissue
Segment Performance—Paper Napkins
Segment Performance—Hand/Face Moist Towelettes
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage of Household Paper Products
Purchasing Responsibility for Paper Products
Paper Product Shopping Behaviors
Attitudes Toward Toilet Paper
Attitudes Toward Paper Towels
Attitudes Toward Facial Tissues
Interest in Paper Product Features
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Toilet Tissue
Brand Share—Paper Towels
Brand Share—Facial Tissue
Brand Share—Paper Napkins
Brand Share—Moist Towelettes
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
24th July 2013
“In a declining product segment hungry for meaningful innovation, saline-infused face and nose wipes marketed under the Puffs brand represent an opportunity for increased profits.”
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How big a factor is environmental friendliness to consumers in the household paper products market?
