Grocery Retailing - US - February 2013
Grocery Retailing - US - February 2013

“The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials take sole responsibility in grocery shopping, and this cohort is likely to look for an efficient shopping experience and instant gratification, more so than their older generational counterparts due to their high level of mobile device and smartphone ownership. Baby Boomer shoppers are more likely to be receptive to in-store promotional events ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Grocery Shopping Decision Makers
Retailers and Channels Shopped for Food/Drink
Retailers and Channels Shopped for Nonfood/Drink
Change in Groceries Spending at Selected Retail Channels
Grocery Shopping Saving Strategies
Attitudes and Behaviors Toward Grocery Shopping
Innovations and Improvements Sought in the Grocery Shopping Experience
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Profiles
Innovations and Innovators
Social Media—Grocery Retailing
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media – Grocery Retailing
Appendix – Trade Associations