Pharmaceuticals: The Consumer - US - January 2013
Pharmaceuticals: The Consumer  - US - January 2013

“The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues in the Market
Trend Applications
Market Factors
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Health Insurance Coverage
Insurance and Prescriptions
Prescription Drug Usage
Locations Where Prescriptions Filled
Medical Conditions and Treatments
Interest in Various Treatments
Attitudes Toward Health and Prescription Drugs
Race and Hispanic Origin
Key Drivers Analysis
Cluster Analysis
Custom Consumer Groups: Spotlight on Boomers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Brands
Advertising Prescription Drugs
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix – Key Driver Analysis

Other

Appendix: Trade Associations