Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Mintel Menu Insights
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: U.S sandwich, subs and wrap fan chart forecast of market, at current prices, 2007-17
- Market drivers
- Competitive context
- Marketing strategies
- Menu analysis
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- Figure 2: Top 10 sandwich types on sandwich shop menus, by incidence, Q2 2009-Q2 2012
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- Figure 3: Top 10 nutritional claims on sandwich shop menus, by incidence, Q2 2009-Q2 2012
- Consumer data
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- Figure 4: Sandwiches types ordered at sandwich shops, May 2012
- Consumer attitudes
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- Figure 5: Sandwich shop drivers, MAY 2012
- What we think
Issues in the Market
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- How can sandwich shops capitalize on gender differences?
- What does age have to do with it?
- How does income affect sandwich shop preferences?
- Drive-thrus are faster: fact or urban legend?
Insights and Opportunities
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- Key points
- The need for differentiation
- Limited-time Offers
- Better-for-you
- Kids’ menus
- Technology
Trend Applications
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- Trend: Make It Mine
- Trend: Brand Review
- Trend: 2015 Brand Intervention
Market Size and Forecast
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- Key points
- Market-size insight
- Sales and forecast of market
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- Figure 6: Total U.S. retail sales and forecast of market, at current prices, 2007-17
- Figure 7: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2007-17
- Fan chart forecast
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- Figure 8: U.S sandwich, subs and wrap fan chart forecast of market, at current prices, 2007-17
Market Drivers
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- Key points
- Disposable personal income bared a marginal increase
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- Figure 9: Real disposable personal income, January 2007-June 2012
- Unemployment remains flat
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- Figure 10: Unemployment and underemployment rates, January 2007-July 2012
- Consumer sentiment at seven-month low
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- Figure 11: Consumer sentiment, January 2007-July 2012
- Food price hikes
- Government legislation
- Health and healthful eating
Competitive Context
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- Competitive overview
- Cooking at home
- Nonsandwich restaurants compete
- Casual dining
Featured Companies
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- Einstein’s Bros. Bagels
- Firehouse Subs
- Pita Pit
- Potbelly Sandwich Works
- Jason’s Deli
- Roly Poly
Marketing Strategies
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- Overview of the brand landscape
- Television Ads
- Subway
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- Figure 12: Subway 1, television ad, July 28, 2012
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- Figure 13: Subway, television ad, March 7, 2012
- Quiznos
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- Figure 14: Quiznos, television ad, June 4, 2012
- Arby’s
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- Figure 15: Arby’s, television ad, March 30, 2012
- Firehouse Subs
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- Figure 16: Firehouse Subs, television ad, April 17, 2012
- Penn Station
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- Figure 17: Penn Station, television ad, Nov 1, 2011
- Mobile
- Arby’s
- Social media
- Which Wich
- Einstein Bros. Bagels
- Arby’s
- Potbelly Sandwich Shop
- Subway
- Jimmy John’s
- Websites
- Panera Bread
- McAlister’s Deli
Menu Analysis: Menu Overview
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- Overview
- Sandwiches
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- Figure 18: Top 10 sandwiches at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 19: Top 10 sandwiches at sandwich shops, by incidence and price, Q2 2009-Q2 2012
Menu Analysis: Soups and Salads
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- Soups
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- Figure 20: Top 10 soups at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 21: Top 10 soups at sandwich shops, by price, Q2 2009-Q2 2012
- Salads
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- Figure 22: Top 10 salads at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 23: Top 10 salads at sandwich shops, by incidence and price, Q2 2009-Q2 2012
Menu Analysis: Drinks and Desserts
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- Beverages
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- Figure 24: Top 10 beverages at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 25: Top 10 beverages at sandwich shops, incidence and by price, Q2 2009-Q2 2012
- Bakery goods
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- Figure 26: Top baked goods at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 27: Top baked goods at sandwich shops, by price, Q2 2009-Q2 2012
- Desserts
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- Figure 28: Top 10 desserts at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 29: Top 10 desserts at sandwich shops, by price, Q2 2009-Q2 2012
Menu Analysis: Menu Claims
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- Nutritional claims
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- Figure 30: Top 10 nutritional claims on sandwich shop menus, by incidence, Q2 2009-Q2 2012
- Marketing claims
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- Figure 31: Top 10 marketing claims on sandwich shop menus, by incidence, Q2 2009-Q2 2012
Menu Analysis: Kids’ Menus
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- Kids’ menus
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- Figure 32: Top 10 kids menu items at sandwich shops, by incidence, Q2 2009-Q2 2012
- Figure 33: Top 10 kids menu items at sandwich shops, by incidence and price, Q2 2009-Q2 2012
Restaurant Usage
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- Key points
- Men prefer QSRs while women visit fast-casual sandwich shops
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- Figure 34: Restaurant usage, by gender, May 2012
- Consumers 18-24 prefer QSRs while those aged 25-34 prefer fast casuals
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- Figure 35: Restaurant usage, by age, May 2012
- The affluent consumers overindex on Jimmy John’s
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- Figure 36: Restaurant usage, by household income, May 2012
Order Method and Consumption Place
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- Key points
- Men dine-in or eat on-the-go and women eat to-go meals at home or work
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- Figure 37: Food delivery method, by gender, May 2012
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- Figure 38: Place of consumption, by gender, May 2012
- Younger consumers dine-in; older consumers order to-go
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- Figure 39: Place of consumption, by age, MAY 2012
- Affluent consumers eat at work while low-income consumers eat at home
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- Figure 40: Food delivery method, by household income, May 2012
- Figure 41: Place of consumption, by household income, May 2012
Menu Items Ordered
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- Key points
- Men order soda and juice while women order salad and soup
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- Figure 42: Menu items ordered, by gender, May 2012
- Older consumers prefer coffee while young consumers seek BFY items
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- Figure 43: Menu items ordered, by age, May 2012
- Lower-income consumers order smoothies and breakfast items
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- Figure 44: Menu items ordered, by household income, May 2012
Sandwich Types Ordered
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- Key points
- Men order hot protein sandwiches while women look to bread alternatives
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- Figure 45: Sandwich types ordered, by gender, May 2012
- Interest in most types of sandwiches fall with increases in age
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- Figure 46: Sandwich types ordered, by age, May 2012
- Lower-income consumers enjoy breakfast sandwiches
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- Figure 47: Sandwich types ordered, by household income, May 2012
Changes in Behavior
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- Key points
- Consumers continue with similar spending patterns as last year
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- Figure 48: Changes in behavior, May 2012
- Women tightened spending and order more BFY items compared to men
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- Figure 49: Changes in behavior, by gender, May 2012
- Young consumers increased their frequency of visits and items ordered
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- Figure 50: Changes in behavior, by age, May 2012
- Lower-income consumers like hot sandwiches while the affluent like BFY
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- Figure 51: Changes in behavior, by household income, May 2012
Criteria Drivers
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- Key points
- Women consider more factors than men when choosing a sandwich shop
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- Figure 52: Restaurant criteria drivers, by gender, May 2012
- Older consumers look for value while young consumers want tech services
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- Figure 53: Restaurant criteria drivers, by age, May 2012
- Low-income consumers value speed while affluent value item quality
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- Figure 54: Restaurant criteria drivers, by household income, May 2012
Suggested Improvements
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- Key points
- Women look for mini-snack items, while men want increased portion sizes
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- Figure 55: Consumer suggested improvements, by gender, May 2012
- Consumers aged 18-24 are the most demanding on sandwich shops
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- Figure 56: Consumer suggested improvements, by age, May 2012
- The affluent seek exotic dishes, while low-income diners desire entrées
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- Figure 57: Consumer suggested improvements, by household income, May 2012
Consumer Attitudes Toward Sandwich Shops
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- Key points
- Consumers believe that sandwich shops are healthier than fast food
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- Figure 58: Consumer attitudes, by gender, May 2012
- Young consumers value dining experience and corporate responsibility
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- Figure 59: Consumer attitudes, by age, May 2012
- Affluent consumers respond to the experience of fast casuals
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- Figure 60: Consumer attitudes, by household income, May 2012
Cluster Analysis
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- Cluster 1: Average Joes
- Characteristics
- Demographics
- Opportunity
- Cluster 2: Heavy Hitters
- Characteristics
- Demographics
- Opportunity
- Cluster 3: Super Savers
- Characteristics
- Demographics
- Opportunity
- Cluster characteristic tables
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- Figure 61: Target clusters, May 2012
- Figure 62: Restaurant usage, by target clusters, May 2012
- Figure 63: Food delivery method, by target clusters, May 2012
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- Figure 64: Place of consumption, by target clusters, May 2012
- Figure 65: Menu items ordered, by target clusters, May 2012
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- Figure 66: Sandwich types ordered, by target clusters, May 2012
- Figure 67: Changes in behavior, by target clusters, May 2012
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- Figure 68: Restaurant criteria drivers, by target clusters, May 2012
- Figure 69: Consumer suggested improvements, by target clusters, May 2012
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- Figure 70: Reasons for not purchasing, by target clusters, May 2012
- Cluster demographic tables
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- Figure 71: Target clusters, by demographic, May 2012
- Cluster methodology
Additional Charts
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- Figure 72: Sandwich types ordered, by gender, May 2012
- Figure 73: Sandwich types ordered, by gender, May 2012
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- Figure 74: Sandwich types ordered, by gender, May 2012
- Figure 75: Sandwich types ordered, by age, May 2012
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- Figure 76: Sandwich types ordered, by age, May 2012
- Figure 77: Sandwich types ordered, by age, May 2012
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- Figure 78: Sandwich types ordered, by household income, May 2012
- Figure 79: Sandwich types ordered, by household income, May 2012
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- Figure 80: Sandwich types ordered, by household income, May 2012
- Figure 81: Sandwich types ordered, by target clusters, May 2012
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- Figure 82: Sandwich types ordered, by target clusters, May 2012
- Figure 83: Sandwich types ordered, by target clusters, May 2012
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Appendix—Trade Associations
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