Table of Contents
Introduction
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- Definition
- Financial definitions
- VAT
- Sales per store, sales per sq m
- Other
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Online grocery sales and forecast, 2007-17
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- Figure 2: Online grocery sales as percentage of total grocers’ sector sales, 2007-12
- Market factors
- Companies, brands, and innovation
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- Figure 3: Leading online grocers’ shares of online grocery sales, 2010 and 2011
- The consumer
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- Figure 4: Usage of online grocery shopping, July 2011 and June 2012
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- Figure 5: Online grocery shoppers’ interest in services/features, June 2012
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- Figure 6: Online grocery shoppers’ behaviours and attitudes, June 2012
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- Figure 7: Non-online grocery shoppers’ reasons for not shopping for groceries online, June 2012
- Figure 8: What would encourage non-online grocery shoppers to buy groceries online, June 2012
- What we think
Issues in the Market
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- What will the future of grocery retailing look like?
- What innovations do consumers want?
- What opportunities are there for alternative online models?
- Can – and should – digital refuseniks be converted?
Trend Application
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- Inspire trend: Cam Cam
- Inspire trend: Influentials
- 2015 trend: Old Gold
Economic and Demographic Context
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- Key points
- Economic context
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- Figure 9: UK: Consumer confidence levels, August 2011-July 2012
- Figure 10: Retail prices index and average weekly earnings: Annual % change, January 2009-June 2012
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- Figure 11: Consumer prices index: Annual % change, July 2011-July 2012
- Demographic trends
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- Figure 12: England: One-person households as percentage of all households, projected from 2008 data, 2008-28
- Figure 13: Great Britain: Mid-year population projections, 2011-20
Consumer Spending on Key Categories
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- Key points
- Food and drink
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- Figure 14: Breakdown of spending on food, beverages and tobacco, 2011
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- Figure 15: Consumer spending on in-home food, beverages and tobacco (inc VAT), 2007-11
- Non-food FMCGs
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- Figure 16: Consumer spending on personal care, household and over-the-counter pharmaceutical products, 2007-11
- Total potential market
Sector Size and Forecast
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- Key points
- The sector size
- Recent performance
- Forecast to 2017
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- Figure 17: Online grocery sales and forecast, 2007-17
- Figure 18: Online grocery sales and forecast, 2007-17
- Online’s share of the grocery sector
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- Figure 19: Online grocery sales as percentage of total grocers’ sector sales, 2007-12
- The Mintel forecast
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Apprentice finalist to launch online food shopping service
- Recipe ingredients delivered to your door
- Cloud-based grocery shopping
- Cash-based online shopping
- Charities benefit from innovative new online drinks shopping service
- Slingshot to revolutionise online grocery shopping
- Subscription schemes offering unlimited home deliveries
- ‘Click and collect’ combines online convenience with in-store experience
- Ocado’s own-label shop-in-shop to boost its own-brands
- Amazon Lockers service
- Commuter grocery shopping taps into m-commerce trend
Leading Retailers and Market Shares
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- Key points
- Gainers and trailers
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- Figure 20: Leading online grocers’ shares of online grocery sales, 2010 and 2011
- Leading retailers’ revenues
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- Figure 21: Leading online grocers’ estimated revenues (excl VAT), 2007-11
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- Figure 22: Major grocers’ online grocery revenues as percentage of their total UK revenues, 2011
- The holdouts: Morrisons, Iceland, Co-operative
- The question of profitability
- The food specialists
- Market shares: in detail
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- Figure 23: Leading online grocers’ market shares, 2007-11
- Visitor numbers
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- Figure 24: Leading food retail websites, by total unique visitors, three-month average to July 2012
Retailer Profiles
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- Figure 25: Leading online food retailers’ comparison data, 2012
- Amazon
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- Figure 26: Amazon.co.uk (total – not just grocery): Composition of unique visitors to website, three-month average to July 2012
- Asda
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- Figure 27: Asda.co.uk: Composition of unique visitors to website, three-month average to July 2012
- Figure 28: Asda’s online grocery product mix, based on count of available product lines on the grocery site in July 2012
- Ocado
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- Figure 29: Ocado.com: Composition of unique visitors to website, three-month average to July 2012
- Figure 30: Ocado’s online grocery product mix, based on count of available product lines on the grocery site in July 2012
- J. Sainsbury
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- Figure 31: Sainsburys.co.uk: Composition of unique visitors to website, three-month average to July 2012
- Tesco
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- Figure 32: Tesco.com: Composition of unique visitors to website, three-month average to July 2012
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- Figure 33: Tesco’s online grocery product mix, based on count of available product lines on the grocery site in July 2012
- Waitrose
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- Figure 34: Waitrose.co.uk: Composition of unique visitors to website, three-month average to July 2012
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- Figure 35: Waitrose online grocery product mix, based on count of available product lines on the grocery site in July 2012
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Advertising and Promotion
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- Key points
- Adspend down in 2011
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- Figure 36: Total main media adspend in the UK online grocery retailing sector, 2009-12
- Ocado’s share of adspend slumps
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- Figure 37: Share of main media adspend in the UK online grocery retailing sector, by company, 2009-11
- Tesco is the biggest spender in the UK online grocery retailing sector
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- Figure 38: Leading advertisers in the UK online grocery retailing sector, 2009-11
The Consumer: Online Shopping in Context
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- Key points
- About the data
- Shopping behaviour
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- Figure 39: Trends in frequency of making a purchase online, 2008-12
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- Figure 40: Trends in frequency of buying food, drink and household products, 2008-12
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- Figure 41: Deciding factors when shopping for food, drink and household products, 2008-12
- Accessing the internet
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- Figure 42: Trends in type of connection at home, 2008-12
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- Figure 43: Trends in ways of accessing internet, 2008-12
The Consumer: Who is Shopping Online for Groceries?
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- Key points
- Numbers shopping online
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- Figure 44: Usage of online grocery shopping, July 2011 and June 2012
- By demographics
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- Figure 45: Usage of online grocery shopping, by age/affluence, June 2012
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- Figure 46: Regular usage of online grocery shopping: penetration levels, by selected demographics, June 2012
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- Figure 47: Non-usage of online grocery shopping: penetration levels, by selected demographics, June 2012
- By main grocery shop retailer
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- Figure 48: Usage of online grocery shopping: penetration levels, by main shop grocery retailer, June 2012
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- Figure 49: Usage of online shopping among customers of grocers not offering online shopping, June 2012
The Consumer: What do Online Shoppers Want?
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- Key points
- What online shoppers want
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- Figure 50: Online grocery shoppers’ interest in services/features, June 2012
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- Figure 51: Online grocery shoppers’ interest in services/features, by frequency of shopping online, June 2012
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- Figure 52: Online grocery shoppers’ interest in services/features, by main shop grocery retailer, June 2012
The Consumer: Online Shoppers’ Behaviour
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- Key points
- Online shoppers’ attitudes and behaviour
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- Figure 53: Online grocery shoppers’ behaviours and attitudes, June 2012
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- Figure 54: Online grocery shoppers’ behaviours and attitudes, by age/affluence, June 2012
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- Figure 55: Online grocery shoppers’ behaviours and attitudes, by main shop grocery retailer, June 2012
The Consumer: Reasons for Not Shopping Online
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- Key points
- Reasons for not shopping online
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- Figure 56: Non-online grocery shoppers’ reasons for not shopping for groceries online, June 2012
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- Figure 57: Non-online grocery shoppers’ reasons for not shopping for groceries online, by age/affluence, June 2012
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- Figure 58: Non-online grocery shoppers’ reasons for not shopping for groceries online, by attitude towards online shopping, June 2012
The Consumer: What Could Encourage Consumers to Shop Online?
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- Key points
- What non-online shoppers would like
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- Figure 59: What would encourage non-online grocery shoppers to buy groceries online, June 2012
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- Figure 60: Interest expressed in services/features, by online grocery shoppers/non-online grocery shoppers, June 2012
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- Figure 61: What would encourage non-online grocery shoppers to buy groceries online, by main shop grocery shop retailer, June 2012
The Consumer: Target Groups
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- Figure 62: Target groups, by reasons for not shopping for groceries online, June 2012
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- Figure 63: Target groups profiled, by age/affluence, June 2012
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- Figure 64: Target group responses: why they do not shop for groceries online, June 2012
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Appendix – The Consumer: Who is Shopping Online for Groceries?
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- Figure 65: Usage of online shopping, June 2012
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- Figure 66: Most popular usage of online shopping, by demographics, June 2012
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- Figure 67: Next most popular usage of online shopping, by demographics, June 2012
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Appendix – The Consumer: What do Online Shoppers Want?
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- Figure 68: Online grocery shoppers' interest in features and services, June 2012
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- Figure 69: Online grocery shoppers' interest in features and services, by usage of online shopping, June 2012
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- Figure 70: Most popular online grocery shoppers' interest in features and services, by demographics, June 2012
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- Figure 71: Next most popular online grocery shoppers' interest in features and services, by demographics, June 2012
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Appendix – The Consumer: Online Shoppers’ Behaviour
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- Figure 72: Online grocery shoppers' behaviour, June 2012
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- Figure 73: Online grocery shoppers' behaviour, by demographics, June 2012
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Appendix – The Consumer: Reasons for Not Shopping Online
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- Figure 74: Reasons for not shopping for groceries online, June 2012
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- Figure 75: Reasons for not shopping for groceries online, by usage of online shopping, June 2012
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- Figure 76: Most popular reasons for not shopping for groceries online, by demographics, June 2012
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- Figure 77: Next most popular reasons for not shopping for groceries online, by demographics, June 2012
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Appendix – The Consumer: What Could Encourage Consumers to Shop Online?
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- Figure 78: What would encourage non-users to shop for groceries online, June 2012
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- Figure 79: What would encourage non-users to shop for groceries online, by demographics, June 2012
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Appendix – The Consumer: Target Groups
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- Figure 80: Reasons for not shopping for groceries online, by target groups, June 2012
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- Figure 81: Target groups, by demographics, June 2012
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