Ultra-affluents and HNWIs are relatively immune to the economic shocks, as their assets serve as a comfort blanket amidst economic uncertainty. This report examines the degree to which the financial security of this demographic impacts on their shopping habits in various categories. It also looks at their property and automotive ownership, charitable giving, technology habits, family activities and holiday habits, whilst also examining their consumer attitudes in each of those areas. Finally, the report looks at who the ultra-affluents and HNWIs are influenced by when they are making purchases, and examines whether status-seeking plays a role in their lifestyle and shopping habits.
Methodology
Mintel conducted online consumer research in June 2012 on a sample of 310 internet users aged 20+ with £100,000+ total value of savings and investments (excluding property investments and the value of primary residence).
Definitions
The ultra-affluent: adults with £100,000-£499,999 total value of savings and investments (excluding property investments and the value of primary residence).
HNWIs: adults with £500,000+ total value of savings and investments (excluding property investments and the value of primary residence).
