The Savvy Shopper - UK - December 2012
The Savvy Shopper - UK - December 2012

“The market has responded well to consumer demand for low prices. However, as shoppers get increasingly savvy, retailers will need to look beyond price points if they want to retain customers who are increasingly selective and less brand loyal.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Market Environment

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Factors Influencing Purchase of Food, Drinks and Household Products
Changes in Spending Habits
Budgeting Habits
Shopping Habits
Product Research Habits
In Store Shopping Behaviour
Ways in Which People Save Money When Shopping
Use of Discounts
Savvy Shopper Typologies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Market Environment
Appendix – Changes in Spending Habits
Appendix – Budgeting Habits
Appendix – Shopping Habits
Appendix – Product Research Habits
Appendix - In Store Shopping Behaviour
Appendix – Ways in Which People Save Money When Shopping
Appendix – Use of Discounts
Appendix – Savvy Shopper Typologies – Set 1
Appendix – Savvy Shopper Typologies – Set 2