Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK eating out market size and forecast, 2007-17
- Segment performance
- Market factors
- Healthy eating remains on the menu
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- Figure 2: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
- Cautious consumer attitudes and spend particularly among youths and families
- Companies, brands and innovation
- Who’s innovating
- The consumer
- Frequency of eating out
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- Figure 3: Frequency of eating out, April 2012
- Reasons for eating out
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- Figure 4: Reasons for eating out, April 2012
- Venues visited
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- Figure 5: Venues visited, April 2012
- Attitudes towards eating out
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- Figure 6: Attitudes towards eating out, April 2012
- What we think
Issues in the Market
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- How can greater differentiation help venues to solve lost loyalty in the eating out market?
- Are UK diners ready to move away from discounting?
- How can operators curb customer promiscuity through menu development?
- How can operators better target the under-pressure family market?
Future Opportunities
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- The wider use of websites
- Opportunities for shorter, more impromptu dining
- Access Anything, Anywhere – 2015 trend prediction
Market Environment
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- Key points
- Consumer confidence rallies marginally but is still considerably behind 2011 levels
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- Figure 7: Trends in how respondents would describe their financial situation, February 2009 and May 2012
- Figure 8: Trends in consumer sentiment for the coming year, February 2009 and May 2012
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- Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007-May 2012
- High youth unemployment affecting leisure sectors such as late-night venues
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- Figure 10: Unemployment rate, by age group, 2006-11
- Casual versus special-occasion dining
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- Figure 11: Trends in the age structure of the UK population, 2007-17
- Healthy eating – market opportunities
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- Figure 12: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
- Health issues that are harder to negotiate
Competitive Context
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- Key points
- Consumer spending priorities
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- Figure 13: Trends in consumer spending priorities (after bills), % point change, May 2010-May 2012
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- Figure 14: Top ten consumer spending priorities (after bills), in descending order, May 2010-May 2012
- Competition from the in-home channel
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- Figure 15: Selected grocery shopping habits, March-May 2012
Who’s Innovating?
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- Key points
- The changing face of loyalty cards
- Using standout dishes to gain brand differentiation and consumer loyalty
- Focus on clarity: Branding and market positions
Market Size and Forecast
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- Key points
- Eating out market size and forecast
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- Figure 16: UK eating out market size and forecast, 2007-17
- Losers
- Winners
- Forecast
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- Figure 17: UK eating out market size and forecast, 2007-17
- Forecast methodology
Market Segmentation
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- Key points
- Market segmentation – overview
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- Figure 18: Eating out market*, by sector, 2007-11
- Pubs
- Ethnic restaurants/takeaway
- Pizza/pasta restaurants
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- Figure 19: Gondola Holdings portfolio – outlet numbers, 2008-11
- Chicken/burger bars
- Coffee shops
Companies and Products
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- Key points
- Market share
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- Figure 20: Selected restaurant chains/operators and their brands, 2011 and 2012
Frequency of Eating Out/Ordering Takeaways/Home Deliveries
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- Key points
- Around eight in ten consumers eat in restaurants at least once every three months
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- Figure 21: Frequency of eating out, April 2012
- Flexible menus and service formats encourage frequent dining
- Takeaways hindered by poor perception of quality
- Targeting frequent diners through social media
Venues Visited
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- Key points
- Pubs are still the most popular out-of-home dining venue
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- Figure 22: Venues visited, April 2012
- Gender differences
- Employment variables
- Urban versus rural locations
- Other sector performances
Reasons for Eating Out
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- Key points
- Restaurants need to focus on offering a social space whilst takeaways/home deliveries may suffer from their reliance on the family market
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- Figure 23: Reasons for eating out, April 2012
- Eating out
- Takeaway/home deliveries
Attitudes towards Eating Out
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- Key points
- Value for money means quality not lowest cost
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- Figure 24: Attitudes towards eating out, April 2012
- Customer retention issues plague the market
- Generational differences when it comes to restaurant decision-making process
- ‘Chain’ reaction
- Diners still like to ‘splash out’ but require more justification from operators for doing so
Eating Out Targeting Opportunities
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- Key points
- Target groups
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- Figure 25: Eating out target groups, April 2012
- Sure & Steady Diners (28% of regular diners)
- Discount-driven (36% of regular diners)
- Quality-driven (36% of regular diners)
Appendix – Market Environment
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- Figure 26: Trends in how respondents would describe their financial situation, February 2009 and May 2012
- Figure 27: How respondents would describe their financial situation, by detailed demographics, May 2012
- Figure 28: Trends in consumer sentiment for the coming year, January 2009 and May 2012
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- Figure 29: Consumer sentiment for the coming year, by detailed demographics, May 2012
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Appendix – Competitive Context
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- Figure 30: Trends in consumer spending priorities (after bills), May 2010-May 2012
- Figure 31: Selected consumer spending priorities (after bills), by detailed demographics, May 2012
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Appendix – Frequency of Eating Out/Ordering a Takeaway/Home Delivery
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- Figure 32: Frequency of eating out, April 2012
- Figure 33: Frequency of eating in, by detailed demographics, April 2012
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- Figure 34: Social networking sites visited and frequency, by frequency of eating in, April 2012
- Figure 35: Frequency of takeaway/home delivery, by detailed demographics, April 2012
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- Figure 36: Social networking sites visited and frequency, by frequency of takeaway/home delivery, April 2012
- Figure 37: Changes in grocery shopping habits, by frequency of eating out, April 2012
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- Figure 38: Health and healthy lifestyles, by frequency of eating out, April 2012
- Figure 39: Cooking and eating habits, by frequency of eating out, April 2012
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Appendix – Venues Visited
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- Figure 40: Venues visited, April 2012
- Eat in
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- Figure 41: Most popular venues visited (eat in), by detailed demographics, April 2012
- Figure 42: Next most popular venues visited (eat in), by detailed demographics, April 2012
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- Figure 43: Most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
- Figure 44: Next most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
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- Figure 45: Attitudes towards eating out, by most popular venues visited (eat in), April 2012
- Figure 46: Attitudes towards eating out, by next most popular venues visited (eat in), April 2012
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- Figure 47: Grocery shopping habits, by most popular venues visited (eat in), April 2012
- Figure 48: Grocery shopping habits, by next most popular venues visited (eat in), April 2012
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- Figure 49: Health and healthy lifestyles, by most popular venues visited (eat in), April 2012
- Figure 50: Health and healthy lifestyles, by next most popular venues visited (eat in), April 2012
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- Figure 51: Cooking and eating habits, by most popular venues visited (eat in), April 2012
- Figure 52: Cooking and eating habits, by next most popular venues visited (eat in), April 2012
- Takeaway/home delivery
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- Figure 53: Most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
- Figure 54: Next most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
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- Figure 55: Most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
- Figure 56: Next most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
- Repertoire of venues visited
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- Figure 57: Repertoire of venues visited, April 2012
- Figure 58: Repertoire of venues visited, by detailed demographics, April 2012
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Appendix – Reasons for Eating Out
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- Figure 59: Reasons for eating out, April 2012
- Eat in
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- Figure 60: Most popular reasons for eating in, by detailed demographics, April 2012
- Figure 61: Next most popular reasons for eating in, by detailed demographics, April 2012
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- Figure 62: Most popular reasons for eating in, by social networking sites visited and frequency, April 2012
- Figure 63: Next most popular reasons for eating in, by social networking sites visited and frequency, April 2012
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- Figure 64: Venues visited, by most popular reasons for eating out, April 2012
- Figure 65: Venues visited, by next most popular reasons for eating out, April 2012
- Takeaway/ home delivery
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- Figure 66: Most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
- Figure 67: Next most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
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- Figure 68: Most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
- Figure 69: Next most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
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Appendix – Attitudes towards Eating Out
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- Figure 70: Attitudes towards eating out, April 2012
- Figure 71: Agreement with the statements ‘Quality is more important than price when choosing where to eat out’ and ‘I like restaurant chains/brands because I know what I’ll get’, by detailed demographics, April 2012
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- Figure 72: Agreement with the statements ‘I look at restaurant menus (eg online) to look at the dishes before I choose where to eat out’ and ‘I look at restaurant menus (eg online) to see the prices before I choose where to eat out’, by detailed demographics, April 2012
- Figure 73: Agreement with the statements ‘I have a favourite restaurant brand/chain which I will always use where available’ and ‘Money-off vouchers affect which restaurant I go to’, by detailed demographics, April 2012
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- Figure 74: Agreement with the statements ‘Money-off vouchers prompt me to eat out more often’ and ‘I enjoy splashing out on a meal in a restaurant’, by detailed demographics, April 2012
- Figure 75: Agreement with the statement ‘I get bored going to the same restaurants’, by detailed demographics, April 2012
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- Figure 76: Venues visited, by most popular attitudes towards eating out, April 2012
- Figure 77: Venues visited, by next most popular attitudes towards eating out, April 2012
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Appendix – Eating out Targeting Opportunities
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- Figure 78: Target groups, by detailed demographics, April 2012
- Figure 79: Target groups, by social networking sites visited and frequency, April 2012
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- Figure 80: Attitudes towards eating out, by target groups, April 2012
- Figure 81: Frequency of eating out, by target groups, April 2012
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- Figure 82: Reasons for eating out, by target groups, April 2012
- Figure 83: Venues visited, by target groups, April 2012
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