Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
- Growth slows in 2011 after a bumper year in 2010
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- Figure 1: Footwear specialists sales*, 2007-17
- Positive start to 2012
- Tougher outlook for rest of the year
- Market factors
- Deflation re-emerges
- Long term demographic shifts
- Online and multichannel development
- Companies, brands and innovation
- Market shares
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- Figure 2: Leading retailers: estimated share of all spending on footwear, 2011
- Sector shares
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- Figure 3: Leading footwear specialists: estimated shares of footwear sector sales, 2010 and 2011
- Greater segmentation continues to flush out overcapacity
- Innovation – automation, new materials and ethics
- Channels of distribution
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- Figure 4: Distribution of footwear spending, by retail channel, 2011
- The consumer
- ‘Made in Britain’
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- Figure 5: Attitudes to footwear shopping, April 2012
- Buying shoes as a treat
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- Figure 6: Why they buy footwear, April 2012
- What they want online
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- Figure 7: What would encourage them to buy more online, April 2012
- What we think
Issues in the Market
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- Can online grow further and will it damage the high street?
- Are free delivery and returns sustainable?
- How can mono-brand retailers fight back against the multi-branded operators?
- Can retailers capture more sales at full price by adding value?
- What are the international opportunities for UK footwear specialists?
Future Opportunities
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- Trend: Prepare for the worst
- Trend: Who needs humans?
- 2015 Trend: Old gold
Economic and Demographic Context
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- Key points
- Economic prospects
- The economy
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- Figure 8: UK: Real-terms GDP growth, quarter-on-quarter and year-on-year, Q4 2009-Q1 2012
- Confidence
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- Figure 9: Consumer confidence, as recorded by GfK NOP and Eurostat, Jun 2011-Apr/May 2012
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- Figure 10: UK: Retail trade confidence, Jun 2011-May 2012
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- Figure 11: Harmonised indices of consumer prices: annual % change, selected categories, Jan 2010-Mar 2012
- Figure 12: Annual % change in average weekly earnings and annual % change in all-items harmonise indices of consumer prices, Jan 2010-Mar 2012
- Demographic changes
- An ageing society
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- Figure 13: Over-65s as a percentage of the total UK population, 2010-30
- A fattening society
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- Figure 14: England: % of total population classified as overweight or obese, 1993-2010
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating
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- Shoes on tap
- Created from scratch
- Ugg’s male niche
- Department stores competing
- Pinterest potential
- Virtual trials
- Free, free, free
- Art meets shoes
Consumer Spending on Footwear
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- Key points
- The market size for footwear
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- Figure 15: Consumer spending on clothing and footwear at current prices (incl VAT), 2007-11
- Growth slows amid bleak outlook
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- Figure 16: Year-on-year growth in consumer spending on clothing and footwear, at current prices, Q1 2010-Q4 2011
- Real-terms growth rates
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- Figure 17: Year-on-year real-terms growth in consumer spending on clothing and footwear Q1 2007-Q4 2011
Sector Size and Forecast
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- Key points
- Growth slows in 2011 after a bumper year in 2010
- Deflation re-emerges
- Fashion-led specialists will continued to outperform
- Mixed prospects for the broad-range mass market players
- Capitalising on specialisation
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- Figure 18: footwear specialists sales* at current and constant prices, 2007-17
- Forecast
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- Figure 19: Footwear specialists sales* ,2007-17
- Positive start to 2012
- Tougher outlook for rest of the year
- Forecast methodology
- Specialists versus non-specialists
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- Figure 20: UK footwear specialists sales relative to all spending on footwear, 2005-12
- Outlet data
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- Figure 21: UK retail outlets by sector, 2005-09
Space Allocation Analysis
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- Figure 22: Footwear retailers: Summary space allocations, June 2012
- Figure 23: Footwear retailers: Detailed space allocation estimates, June 2012
- Sales breakdown
- Methodology
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Channels of Distribution
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- Key points
- Distribution of spending
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- Figure 24: Distribution of consumer spending on footwear, 2011
Market Shares
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- Leading retailers of footwear – share of all consumer spending on footwear
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- Figure 25: Leading retailers estimated share of all footwear spending*, 2011
- Leading footwear specialists – share of all sales through footwear specialists sector
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- Figure 26: Leading footwear specialists, estimated shares of the specialists’ sector (exc vat), 2010 and 2011
Leading Retailers
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- Key points
- The specialists
- Clarks’ robust performance
- Erosion of the midmarket
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- Figure 27: Selected footwear specialists: aggregate year-on-year sales growth, by segment, 2009/10 and 2010/11
- Focused specialists
- Smaller specialists
- The fall and rise and fall and rise of Barratts
- Consolidation by Macintosh
- Other failures
- Prospects
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- Figure 28: UK: Leading footwear specialists (excl. vat), 2010/11–2011/12
- Non-specialist and non-store retailers
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- Figure 29: Estimated footwear sales (excl. VAT) by leading non-specialist retailers, 2011/12
- Profiles: Non-specialist and non-store retailers
- Marks & Spencer
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- Figure 30: Marks & Spencer footwear customers: Demographics, April 2012
- Figure 31: Marks & Spencer footwear customers: Location, April 2012
- Next
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- Figure 32: Next footwear customers: Demographics, April 2012
- Figure 33: Next footwear customers: Location, April 2012
- Arcadia Group
- New Look
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- Figure 34: New Look footwear customers: Demographics, April 2012
- Figure 35: New Look footwear customers: Location, April 2012
- Primark
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- Figure 36: Primark footwear customers: Demographics, April 2012
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- Figure 37: Primark footwear customers: Location, April 2012
- Debenhams
- Sports Direct
- JD Sports Fashion
- Other sports goods retailers
- Online pureplayers
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- Figure 38: Online specialist retailers’ footwear customers: Demographics, April 2012
- Figure 39: Online specialist retailers’ footwear customers: Location, April 2012
Online
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- Key points
- Leading players
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- Figure 40: Leading retailers: estimated online sales of footwear (excl vat), 2011
- Online spending set to grow further
- Devices used to access the internet
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- Figure 41: Devices used to access the internet in the last three months, January 2012
- Growth in e-readers and tablets
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- Figure 42: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
- Footwear retailers – online visitor data
- Clothing retailers head the rankings
- Schuh and Office most popular of footwear specialists
- Price-led players cultivating community
- Ones to watch
- Ethical brands
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- Figure 43: Websites data of leading retailers of footwear, three month average to April 2012
Advertising and Promotion
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- Key points
- Leading advertisers
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- Figure 44: Recorded advertising expenditure by leading top 20 footwear retailers and brands, 2007-11
- Spending relative to turnover
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- Figure 45: Selected footwear retailers’ ad spend relative to turnover, 2007-11
- TV campaigns displaced by digital
Brand Research
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- Brand map
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- Figure 46: Attitudes towards and usage of brands in the footwear retail sector, April 2012
- Correspondence analysis
- Brand attitudes
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- Figure 47: Attitudes by footwear retail brand, April 2012
- Brand personality
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- Figure 48: Footwear retail brand personality – macro image, April 2012
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- Figure 49: Footwear retail brand personality – micro image, April 2012
- Brand experience
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- Figure 50: Footwear retail brand usage, April 2012
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- Figure 51: Satisfaction with various footwear retail brands, April 2012
- Figure 52: Consideration of footwear retail brands, April 2012
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- Figure 53: Consumer perceptions of current footwear retail brand performance, April 2012
- Figure 54: Footwear retail brand recommendation – Net Promoter Score, April 2012
- Brand index
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- Figure 55: Footwear retail brand index, April 2012
- Figure 56: Footwear retail brand index vs. recommendation, April 2012
- Target group analysis
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- Figure 57: Target groups, April 2012
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- Figure 58: Footwear retail brand usage, by target groups, April 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – How Often They Buy and Why
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- Key points
- What we asked
- How often they buy
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- Figure 59: How often they buy footwear, April 2012
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- Figure 60: How often they buy footwear, by age, April 2012
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- Figure 61: How often they buy footwear, by gender, April 2012
- Why they buy
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- Figure 62: Why they buy footwear, April 2012
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- Figure 63: Why they buy new shoes, by gender, April 2012
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- Figure 64: Why they buy shoes by age, April 2012
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- Figure 65: Why they buy, by age, April 2012
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- Figure 66: Why they buy by where they buy, April 2012
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- Figure 67: Why they buy by where they buy, April 2012
The Consumer – Where They Buy
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- Key points
- What we asked
- Where consumers buy
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- Figure 68: Where they buy, April 2012
- Who buys where
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- Figure 69: Where they buy, by age and affluence, April 2012
- Where consumers buy – offline/online split
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- Figure 70: Where they buy, in-store and online, April 2012
- Cross channel potential
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- Figure 71: Online buyers relative to in-store buyers, April 2012
- Shopping repertoire
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- Figure 72: Repertoire of where they bought shoes products in the last 12 months, by demographics, April 2012
The Consumer – Where They Last Bought and How Satisfied They Were
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- Key points
- What we asked
- Where they last bought
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- Figure 73: Where they last bought, April 2012
- Satisfaction levels
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- Figure 74: How satisfied were they with where they last bought, April 2012
- Internet specialists hitting the spot
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- Figure 75: What they were very satisfied with in where they last shopped, April 2012
- The dissatisfied shoppers
The Consumer – What Would Encourage Them to Buy More Online
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- Key points
- What we asked
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- Figure 76: What would encourage them to buy more online, April 2012
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- Figure 77: What would encourage department store and footwear shoppers to buy more online, February 2012 and April 2012
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- Figure 78: What would encourage them to buy more online, by age, April 2012
The Consumer –Attitudes to Shoe Shopping
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- Key points
- What we asked
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- Figure 79: Attitudes to footwear shopping, April 2012
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- Figure 80: Attitudes to footwear shopping, April 2012
The Consumer – Target Groups
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- Figure 81: Target groups, April 2012
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- Figure 82: Why people bought footwear, by target groups, April 2012
- Group 1: The Enthusiasts (16%)
- Group 2: The Treaters (19%)
- Group 3: The Replacers (31%)
- Group 4: The Bargain Hunters (15%)
- Group 5: The Comfort Seekers (19%)
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Brantano (UK) (incl Jones Bootmaker)
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- Figure 83: Brantano: Consumer profile, by age and affluence, April 2012
- Figure 84: Brantano (UK): Sales as share of all footwear retailers sales in UK, 2007-11
- Figure 85: A. Jones & Sons: Sales as share of all footwear retailers sales in UK, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 86: Brantano (UK): Group financial performance, 2006-11
- Figure 87: A Jones & Sons Plc: Group financial performance, 2006/7-2011/12
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- Figure 88: Brantano (UK): Outlet data, 2006-11
- Figure 89: A Jones & Sons Plc: Outlet data, 2006/7-2011/12
- Consumer profile
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- Figure 90: Brantano: Customers, Demographics, April 2012
- Figure 91: Brantano customers: Location, April 2012
- Retail offering
- Space allocation
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- Figure 92: Brantano: Space allocation summary, June 2012
- Figure 93: Brantano: Detailed space allocation data, June 2012
- E-commerce
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- Figure 94: Brantano.co.uk: Online consumer profile, three month average to April 2012
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C&J Clark
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- Figure 95: Clarks: Consumer demographics by age/affluence, April 2012
- Figure 96: C&J Clark: Sales as share of UK footwear specialists’ sales, 2007-11
- Strategic evaluation
- Short term uncertainty
- Online and multi-channel developments
- A U-turn in UK policy
- Giving customers what they want
- Background
- Company performance
- Challenging 2011
- Fledgling operations turn in best international performance
- Underlying UK sales pick up in the second half
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- Figure 97: C&J Clark Group: Group financial performance, 2007/08-2011/12
- UK and international networks
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- Figure 98: C&J Clark Group: Outlet numbers, 2007/08-2011/12
- Consumer profile
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- Figure 99: Clarks shoppers in last 12 months, by gender, age, and socio-economic group, April 2012
- Figure 100: Clarks shoppers in last 12 months, by region, April 2012
- Space allocation
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- Figure 101: Clarks: Space allocation summary, June 2012
- Figure 102: Clarks: Detailed space allocation data, June 2012
- e-commerce
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- Figure 103: Clarks.com: Online consumer demographics, three month average to April 2012
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Dune Holdings Ltd
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- Figure 104: Dune Group: Sales as share of UK Footwear specialists’ sales, 2007-11
- Strategic evaluation
- Investing for the future
- Developing the offer
- Multichannel development
- Management reorganisation
- Background
- Company performance
- Turnaround from loss to profit
- 2010/11 results
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- Figure 105: Dune holdings Ltd: Financial performance, 2006/07-2010/11
- 2011/12 sales estimate
- UK store network
- Standalone brand stores
- International development to accelerate
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- Figure 106: Dune Group: outlet numbers, 2009/10 to 2011/12
- Retail offering
- Space allocation
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- Figure 107: Dune space allocation summary, June 2012
- Figure 108: Dune: Detailed space allocation data, June 2012
- Online product mix
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- Figure 109: Dune.co.uk online mix, by product type, by number of SKUs, June 2012
- Figure 110: Dune.co.uk: Online consumer demographics, three month average to April 2012
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Foot Locker Ltd
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- Figure 111: Foot Locker Ltd: Sales as share of all footwear retailers sales in UK, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 112: Foot Locker Ltd: Group financial performance, 2007-11
- Store portfolio
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- Figure 113: Foot Locker Ltd: Outlet data, 2007-11
- Retail offering
- Online product mix
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- Figure 114: www.footlocker.eu: online product offer – by Product type and gender by number of SKUs, June 2012
- Figure 115: www.footlocker.eu: online product offer – Men’s footwear by Product type (number of SKUs), June 2012
- Figure 116: www.footlocker.eu: online product offer – Women’s footwear by Product type (number of SKUs), June 2012
- E-commerce
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- Figure 117: Footlocker.eu: Online consumer demographics, three month average to April 2012
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Kurt Geiger Ltd
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- Figure 118: Kurt Geiger Ltd: Sales as share of all footwear retailers sales in UK, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 119: Kurt Geiger Ltd: Financial performance, 2007/08-2011/12
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- Figure 120: Kurt Geiger: Outlet data, 2007/08-2011/12
- Store format
- Retail offering
- Product mix
- E-commerce
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- Figure 121: KurtGeiger.com: Online consumer profile, three month average to April 2012
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Office Holdings Ltd
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- Figure 122: Office Holdings Ltd: Sales as share of All footwear retailers sales in UK, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 123: Office Holdings Ltd: Group financial performance, 2006/07-2010/11
- Store portfolio
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- Figure 124: Office Holdings Ltd: Outlet data, 2006/07-2011/12
- Retail offering
- Space allocation
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- Figure 125: Office: Space allocation summary, June 2012
- E-commerce
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- Figure 126: Office.co.uk: Online consumer demographics, three month average to April 2012
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Russell & Bromley Ltd
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- Figure 127: Russell & Bromley Ltd: Sales as share of All footwear retailers sales in UK, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 128: Russell & Bromley Ltd: Group financial performance, 2005/06-2009/10
- Store portfolio
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- Figure 129: Russell & Bromley Ltd: Outlet data, 2005/06-2009/10
- Retail offering
- E-commerce
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- Figure 130: Russell & Bromley: Online consumer demographics, three month average to April 2012
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Schuh (UK)
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- Figure 131: Schuh: Consumer demographics: Age/affluence, April 2012
- Figure 132: Schuh (UK): Sales as share of all footwear retailers sales in UK, 2008-11
- Strategic evaluation
- Company performance
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- Figure 133: Schuh Group and Schuh UK: Financial performance, 2008/09-2011/12
- Consumer profile
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- Figure 135: Schuh: Customers, Demographics, April 2012
- Figure 136: Schuh customers: Location, April 2012
- Retail offering
- Space allocation
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- Figure 137: Schuh: Space allocation summary, June 2012
- Figure 138: Schuh: Detailed space allocation data, June 2012
- E-commerce
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- Figure 139: Schuh.co.uk: Online consumer profile, three month average to April 2012
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Shoe Zone/Stead & Simpson
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- Figure 140: Shoe Zone Group Ltd: Consumer demographics: age/affluence, April 2012
- Figure 141: Shoe Zone Group Ltd: Sales as share of all footwear retailers sales in UK, 2007-11 (est)
- Strategic evaluation
- Stead & Simpson losing out to Shoe Zone
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- Figure 142: Shoe Zone Group: Breakdown of store portfolio by fascia, 2008/09-2011/12
- A strong performer in weak times
- Multichannel underpins positioning
- Background
- Company performance
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- Figure 143: Shoe Zone Group Ltd: Group financial performance, 2007/08-2011/12
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- Figure 144: Shoe Zone Group Ltd: Sales by territory, 2007/08-2011/12
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- Figure 145: Shoe Zone Group Ltd: Outlet data, 2007/08-2011/12
- Consumer profile
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- Figure 146: Shoe Zone footwear customers: Demographics, April 2012
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- Figure 147: Shoe Zone footwear customers: Location, April 2012
- Retail offering
- Space allocation
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- Figure 148: Shoe Zone: Space allocation summary, June 2012
- Figure 149: Shoe Zone: Detailed space allocation data, June 2012
- Online product mix
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- Figure 150: ShoeZone.com and SteadandSimpson.com: Online product offer, by product type, by number of SKUs, June 2012
- Figure 151: Shoezone.com: Online product offer – by target gender/age group, by number of SKUs, June 2012
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- Figure 152: Shoezone.com: Online product offer, by number of SKUs, June 2012
- Figure 153: SteadandSimpson.com: Online product offer, by number of SKUs, June 2012
- E-commerce and home shopping
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- Figure 154: Shoe Zone.com: Online consumer profile, three month average to April 2012
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Appendix – Brand Research
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- Figure 155: Brand usage, April 2012
- Figure 156: Brand commitment, April 2012
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- Figure 157: Brand momentum, April 2012
- Figure 158: Brand diversity, April 2012
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- Figure 159: Brand satisfaction, April 2012
- Figure 160: Brand recommendation, April 2012
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- Figure 161: Brand attitude, April 2012
- Figure 162: Brand image – macro image, April 2012
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- Figure 163: Brand image – micro image, April 2012
- Figure 164: Profile of target groups by demographic, April 2012
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- Figure 165: Psychographic segmentation, by target groups, April 2012
- Figure 166: Brand usage, by target group, April 2012
- Brand index
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- Figure 167: Brand index, April 2012
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Appendix – The Consumer – How Often They Buy
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- Figure 168: How often they buy, by detailed demographics, April 2012
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Appendix – The Consumer – Where They Buy
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- Figure 169: Where they bought footwear in last 12 months, by detailed demographics, April 2012
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- Figure 170: Where they bought footwear in last 12 months, by detailed demographics, April 2012
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- Figure 171: Where they bought footwear in last 12 months, by detailed demographics, April 2012
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- Figure 172: Where they bought footwear in last 12 months, by detailed demographics, April 2012
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Appendix – The Consumer – Where They Last Bought and How Satisfied They Were
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- Figure 173: Where they bought their last pair of shoes, most popular outlets, by detailed demographics, April 2012
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- Figure 174: Where they bought their last pair of shoes, next most popular outlets, by detailed demographics, April 2012
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- Figure 175: Where they bought their last pair of shoes, other outlets, by detailed demographics, April 2012
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- Figure 176: Whether last purchase was made in-store or online, by detailed demographics, April 2012
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- Figure 177: How satisfied they were with the service provided in-store where they last bought, by detailed demographics, April 2012
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- Figure 178: How satisfied they were with the service provided online where they last bought, by detailed demographics, April 2012
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- Figure 179: How satisfied they were with the breadth of product range they last bought, by detailed demographics, April 2012
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- Figure 180: How satisfied they were with the fashion ability of product range they last bought, by detailed demographics, April 2012
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- Figure 181: How satisfied they were with the value for money they last bought, by detailed demographics, April 2012
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- Figure 182: How satisfied they were with the product quality they last bought, by detailed demographics, April 2012
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- Figure 183: How satisfied they were with the availability of stock they last bought, by detailed demographics, April 2012
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- Figure 184: How satisfied they were with the promotional offers they last bought, by detailed demographics, April 2012
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- Figure 185: How satisfied they were with the product displays they last bought, by detailed demographics, April 2012
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- Figure 186: How satisfied they were with the appearance of store they last bought, by detailed demographics, April 2012
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- Figure 187: How satisfied they were with the choice of brands they last bought, by detailed demographics, April 2012
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- Figure 188: How satisfied they were with the comfort of shoes they last bought, by detailed demographics, April 2012
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Appendix – The Consumer – What Would Encourage Them to Buy More Online
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- Figure 189: What would encourage them to buy more online, by detailed demographics, April 2012
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Appendix – The Consumer – Attitudes to Shoe Shopping
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- Figure 190: Most popular reason why they bought footwear in the last 12 months, by detailed demographics, April 2012
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- Figure 191: Next most popular reason why they bought footwear in the last 12 months, by detailed demographics, April 2012
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- Figure 192: Most popular statements they agree with, by detailed demographics, April 2012
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- Figure 193: Next most popular statements they agree with, by detailed demographics, April 2012
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- Figure 194: Other statements they agree with, by detailed demographics, April 2012
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Appendix – The Consumer – Target Groups
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- Figure 195: Target groups 1, by detailed demographics, April 2012
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