Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast of consumer expenditure in casinos, 2006/07-16/17
- Casinos challenged to extract more value from volume growth
-
- Figure 2: Forecast of consumer expenditure in bingo clubs, 2006/07-16/17
- A broader bingo base to insulate against external shocks
- Market factors
- New breed of casinos has potential to change the game
- Taking up bingo no longer part of the ageing process
- Market segmentation
-
- Figure 3: UK casino market size, by segment, 2010/11
- Machines to expand their slot in the casino market
-
- Figure 4: UK bingo market size, by segment, 2010/11
- Club balance moves away from bingo
- The consumer
-
- Figure 5: Attitudes towards casino visiting, May 2012
- New casinos seek a bigger spending variety of occasional customer
- Higher profile needed for casinos’ loss limiters
-
- Figure 6: Attitudes towards playing bingo, May 2012
- Bingo must get out more to dispel stuffy old image
- Slots offer not yet speaking to potential converts
- What we think
Issues in the Market
-
- What impact will newly-licensed venues have on the casino market?
- How can bingo clubs update their old-fashioned image?
- How can casinos raise occasional visitors’ spending?
- What is the future of the bingo club as a community asset?
- How important will gaming machines become for both sectors?
- Should casinos and bingo clubs be investing in food and drink offers?
Future Opportunities
-
- Trend: Premiumisation and Indulgence
- Trend: Play Ethic
- 2015: Old Gold
Internal Market Environment
-
- Key points
- Engines of growth can make casinos’ case for expansion
-
- Figure 7: Progress of new casino licences, May 2012
- Machine changes boost slots for bingo...
-
- Figure 8: Permitted gaming machine numbers, by venue, November 2009
- ... but leave casinos wanting more
-
- Figure 9: Average number of gaming machines/terminals in casinos and bingo clubs, April 2008-March 2011
- Gambling law back under the microscope
- Bingo not banking on a much-needed tax break...
-
- Figure 10: Gambling taxation rates, 2009/10-2011/12
- ... while casinos press for platform neutrality
-
- Figure 11: Casino Gaming Duty rates, 2011/12-2012/13
- New machine duty to make operators pay out
-
- Figure 12: Amusement Machine Licence Duty rates, 2011/12-2012/13
- A lower profile for problem gambling
-
- Figure 13: Prevalence of problem gambling*, by activity, 2010
- Smoking ban lights up new lines of innovation
-
- Figure 14: Cigarette smoking, by participation in selected leisure activities, 2007-11
Broader Market Environment
-
- Key points
- Economy’s losing streak rubs off on leisure sectors
-
- Figure 15: Trends in what extra money is spent on, 2009-11
- Ageing society makes bingo favourite – but casinos can cash in too
-
- Figure 16: Participation in selected gambling activities in the past year, by age, 2010
- Slots bridge gambling’s socio-economic divide
-
- Figure 17: Participation in selected gambling activities within the past year, by personal income, 2010
- Casinos seek an even (city) break
-
- Figure 18: Domestic and inbound tourism, 2008-12
- A helping handset for operators able to pay as they go
-
- Figure 19: Smartphone ownership, 2011-12
Competitive Context
-
- Key points
- Bingo and casinos back in the gambling pack
-
- Figure 20: Participation in gambling activities, 1999-2010
- Online play still a remote second
-
- Figure 21: Mode of participation in selected gambling activities, 2010
- Leisure market more competitive than ever
-
- Figure 22: Value of the UK Leisure* industry by segment, 2006-11
Who’s Innovating?
-
- Key points
- Large casinos offer a new demand test
- It’s only Rock and Roll Bingo – but they like it
- Mecca keeps taking the tablets
- Tracking slots players on the cards
- Mechanised bingo moves on up
Market Size and Forecast
-
- Key points
- Casino spending heads back to black
-
- Figure 23: Consumer expenditure in casinos, 2006/07-2016/17
- More people visiting – but doing so less often
-
- Figure 24: Casino admissions, April 2006-March 2011
- Forecast
-
- Figure 25: Forecast of consumer expenditure in casinos, 2006/07-2016/17
- Figure 26: Forecast of casino admission numbers, 2006/07-2016/17
- Forecast methodology
- Bingo vulnerable to external attack
-
- Figure 27: Consumer expenditure in bingo clubs, 2006/07-2016/17
- Bingo playing base stuck in decline
-
- Figure 28: Bingo club admissions, 2007-11
- Forecast
-
- Figure 29: Forecast of consumer expenditure in bingo clubs, 2006/07-2016/17
- Figure 30: Forecast of bingo club admissions, 2006/07-2016/17
- Forecast methodology
Segment Performance
-
- Key points
- Casino cash expected to migrate to machines
-
- Figure 31: Consumer expenditure in casinos, by segment, 2008/09-2010/11
- Roulette remains on the ball
-
- Figure 32: Casino drop, by game, April 2009-March 2011
- Bingo’s balance needs to change
-
- Figure 33: Consumer expenditure in bingo clubs, by segment, 2008/09-2010/11
- A future of mechanisation
-
- Figure 34: Share of bingo participation fees, by game, April 2008-March 2011
Market Share
-
- Key points
- Consolidation comes to the casino sector
-
- Figure 35: Leading land-based casino operators, by number of venues, May 2012
- Bingo club closures beginning to abate
-
- Figure 36: Leading land-based bingo club operators, by number of venues, May 2012
Companies and Products
-
- Key points
- Rank Group
-
- Figure 37: Rank Group financials, Grosvenor Casinos division, 2010-11
-
- Figure 38: Rank Group financials, Mecca Bingo division, 2010-11
- Promotion
-
- Figure 39: Rank Group advertising expenditure, casino and bingo brands, 2010-12
- Gala Coral Group
-
- Figure 40: Gala Coral financials, Gala Casino division, 2010-11
- Figure 41: Gala Coral financials, Gala Bingo division, 2010-11
- Genting UK
-
- Figure 42: Genting UK financials, 2009-10
- London Clubs International
-
- Figure 43: London Clubs International financials, 2009-10
- Figure 44: London Clubs International advertising expenditure, 2010-12
- Top Ten Bingo
-
- Figure 45: Top Ten Bingo financials, 2010-11
- Praesepe plc
-
- Figure 46: Praesepe plc revenues, by sector, year to 2009-10
- Carlton Clubs
-
- Figure 47: Carlton Clubs financials, 2009-10
-
- Figure 48: Carlton Clubs advertising expenditure, 2010-12
Brand Communication and Promotion
-
- Key points
- Bingo the bigger (ad)spender
-
- Figure 49: UK casino and bingo club operators’ adspend, by media type, 2011
Casino Visiting Habits
-
- Key points
- Target market small, but perfectly formed...
-
- Figure 50: Casino visiting habits, May 2012
- ... and interested in more than gambling
- Occasional visiting an easy habit to break
- No filling the house with bingo players
Attitudes Towards Casinos
-
- Key points
- Can joining leisure forces capture more occasional spend?
-
- Figure 51: Attitudes towards casino visiting, May 2012
- Chipping away at fear of losses
- Perceptions prolong lapsed visitors’ absences
Bingo Playing Habits
-
- Key points
- Female territory – but with room for more men
-
- Figure 52: Bingo playing habits, May 2012
- Persuading the new generation to stick with bingo
- Clubs look for common ground on electronic gaming
Attitudes Towards Bingo
-
- Key points
- New surroundings to update bingo’s image
-
- Figure 53: Attitudes towards bingo, May 2012
- Can club culture set up bingo’s slots segment?
- Social scene offers advantages over remote play
Appendix – Internal Market Environment
-
-
- Figure 54: Operating UK casinos, by licensing area, March 2010 and March 2011
- Figure 55: Gaming machine categories, stakes and prizes, May 2012
-
Appendix – Broader Market Environment
-
-
- Figure 56: GDP, PDI, consumer expenditure and savings, at current prices, 2007-17
- Figure 57: Trends in the age structure of the UK population, by gender, 2007-17
- Figure 58: Forecast adult population trends, by socio-economic group, 2007-17
-
Appendix – Market Size and Forecast
-
-
- Figure 59: Forecast of expenditure in casinos, 2011/12-2016/17
- Figure 60: Forecast of expenditure in bingo clubs, 2011/12-2016/17
- Figure 61: Forecast of casino admissions, 2011-16
- Figure 62: Forecast of bingo club admissions, 2011-16
-
Appendix – Segment Performance
-
-
- Figure 63: Casino drop and house win, April 2008-March 2011
- Figure 64: Average industry table numbers, 2009-11
- Figure 65: Gross gaming yield of gaming machines in casinos, April 2008-March 2011
-
- Figure 66: Gross gaming yield of gaming machines in bingo clubs, April 2008-March 2011
-
Appendix – Casino Visiting Habits
-
-
- Figure 67: Casino visiting habits, by demographics, May 2012
- Figure 68: Casino visiting habits, by bingo playing habits, May 2012
-
Appendix – Attitudes Towards Casinos
-
-
- Figure 69: Attitudes towards casino visiting, by demographics, May 2012
- Figure 70: Attitudes towards casino visiting, by attitudes towards casino visiting, May 2012
-
- Figure 71: Attitudes towards casino visiting, by casino visiting habits, May 2012
- Figure 72: Attitudes towards casino visiting, by attitudes towards bingo, May 2012
-
Appendix – Bingo Playing Habits
-
-
- Figure 73: Bingo playing habits, by demographics, May 2012
- Figure 74: Bingo playing habits, by casino visiting habits, May 2012
-
Appendix – Attitudes Towards Bingo
-
-
- Figure 75: Attitudes towards bingo, by demographics, May 2012
- Figure 76: Attitudes towards bingo, by attitudes towards bingo, May 2012
-
- Figure 77: Attitudes towards bingo, by bingo playing habits, May 2012
- Figure 78: Attitudes towards bingo, by attitudes towards casino visiting, May 2012
-
Back to top