Table of Contents
Executive Summary
Report Scope and Technical Notes
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- Coverage
- New for 2012
- Definitions
- Retail sector sales
- Consumer spending
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010-12
The Market: Economic and Demographic Background
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- The economy
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- Figure 3: Spain: Real-terms, year-on-year GDP growth, Q2 2009-Q4 2011
- Figure 4: Spain: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
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- Figure 5: Spain: Consumer confidence and retail trade confidence, Apr 2011-Mar 2012
- Figure 6: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Demographics
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- Figure 7: Spain: Total population, 2000-11
- Figure 8: Spain: Over-65s as percentage of those aged 15-64, 2010-30
The Market: Consumer Spending on Electricals Categories
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- Definitions
- Spending on electricals
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- Figure 9: Spain: Consumer spending on electricals and related goods, by major category, 2007-12
- Relative to all spending
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- Figure 10: Spain: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-12
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- Figure 11: Spain: Spending on core electrical goods categories as % of all consumer spending, constant 2005 prices, 2007-10
- Spending per capita on electrical goods
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- Figure 12: Spain: Annual spend per capita on electrical products, 2007-11
The Market: Electricals Specialists’ Sector
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- Economic outlook
- Technical note on sector sales
- Specialists’ sales and forecast
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- Figure 13: Spain: Electricals specialists’ sales, 2007-11
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- Figure 14: Spain: Electricals specialists’ sales forecasts, 2012-17
- Specialists’ sales relative to electricals spending
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- Figure 15: Electricals specialists’ sales as % of consumer spending on electrical goods, 2007-11
- Enterprise and outlet numbers
- Outlets
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- Figure 16: Spain: Outlet numbers, 2002 and 2007
- Enterprises
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- Figure 17: Spain: Enterprise numbers, 2008 and 2009
- Figure 18: Spain: Enterprise numbers, 2004-07
The Retailers: Channels of Distribution
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- Figure 19: Spain: Estimated distribution of consumer spending on electrical goods, 2011
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The Retailers: Online
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- Percentage of individuals shopping online
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- Figure 20: Any online purchase in the last three months, 2007-11
- Figure 21: Online purchase in the last 12 months, 2007-11
- Leading websites by visitors
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- Figure 22: Leading electricals retail websites, by total unique visitors, March 2012
The Retailers: Leading Specialists and Market Shares
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- Media Markt has ambitious plans
- Fragmented sector
- Troubled times
- Opportunities for others
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- Figure 23: Spain: Leading electrical specialists, 2011
- Market shares
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- Figure 24: Spain: Leading electrical specialists’ share of sector sales, 2011
E-Square
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- Strategic evaluation
- Online still a challenge for EP
- Background
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- Figure 25: E-Square: Members and websites, by country of operation, 2012
- EP
- EDA
- Company performance
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- Figure 26: E-Square: Estimated retail sales, by country, 2010/11
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- Figure 27: ElectronicPartner: Group financial performance, 2007-11
- Store portfolio
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- Figure 28: E-Square: Store numbers, by country, 2010/11
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- Figure 29: ElectronicPartner: Membership data, 2007-11
- Figure 30: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
- Store formats
- Retail offering
- E-commerce
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- Figure 31: E-Square: Affiliated online stores, 2012
Euronics International
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- Figure 32: Euronics: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11
- Figure 33: Euronics: Estimated sales as share of electrical/PC/telecoms specialists’ sales in UK, 2007-11
- Strategic evaluation
- Background
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- Figure 34: Euronics: European members and fascia, by country of operation, 2012
- Company performance
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- Figure 35: Euronics International: Sales, 2001-11
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- Figure 36: Euronics International: Total retail sales for major countries, 2006 and 2009-11
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- Figure 37: Euronics International: Outlet data 2011-12
- Retail offering
- E-commerce
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Expert Europe
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- Strategic evaluation
- Background
- Company performance
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- Figure 38: Expert Europe: Sales and outlets, by country, 2010/11
- Retail offering
- E-commerce
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- Figure 39: Expert International, online shopping availability, 2012
Fnac
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- Figure 40: Fnac Europe: Sales as share of electrical specialists’ sales in Europe, 2007-11
- Strategic evaluation
- Profits decline
- Exposure to troubled Eurozone
- Transition to online may be too slow
- Background
- Company performance
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- Figure 41: Fnac: Group financial performance, 2007-11
- Figure 42: Fnac: Sales, by product category, 2011
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- Figure 43: Fnac: Outlet data, 2007-11*
- Retail offering
- e-commerce and home shopping
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Kesa Electricals
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- Strategic evaluation
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- Figure 44: Kesa Electricals: Composition of revenues (%), excluding Comet, years to April, 2011 and 2012
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- Figure 45: Sales growth, by segment, total and like-for-like, year ending April 2011
- Figure 46: Sales growth, by segment, total and like-for-like, year ending April 2012
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- Figure 47: Darty store merchandising emphasising its USP
- Figure 48: Annual % growth in online sales, by segment, 2010/11 and first-half 2011/12
- Recent history
- Company performance
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- Figure 49: Kesa Electricals: Group financial performance, 2006/07-2011/12
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- Figure 50: Kesa Electricals: Group financial performance, H1 2011/12
- Figure 51: Comet: Group financial performance, H1 2011/12
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- Figure 52: Kesa Electricals: Distribution of stores (%), by segment, excl. Comet, April 2011 and April 2012
- Figure 53: Kesa Electricals: Store numbers, by country, years ending April, 2007-12
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- Figure 54: Kesa Electricals: Outlet data, 2006/07-2010/11
- Retail offering
- E-commerce
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- Figure 55: Kesa Electricals: Estimated e-commerce sales, years ending April, 2007-12
Media Markt/Saturn
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- Figure 56: Media Mark/Saturn: Sales as share of electrical retailers’ sales in Europe, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 57: Media Markt/Saturn: Financial performance, 2007-11
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- Figure 58: Media Markt/Saturn: Outlet data, by country, 2007-11
- Retail offering
- e-commerce and home shopping
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- Figure 59: Media Markt/Saturn: Websites, by country, March 2012
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Appendix – Broader Market Environment
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- Population
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- Figure 60: Europe: Population, by age group, 2005
- Figure 61: Europe: Population, by age group, 2010
- Figure 62: Europe: Population, by age group, 2015
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- Figure 63: Europe: Population, by age group, 2020
- GDP
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- Figure 64: Europe: GDP, at current prices, 2011
- Figure 65: Europe: GDP growth rates, at current prices, 2001-11
- Figure 66: Europe: GDP growth rates, at constant prices, 2001-11
- Consumer spending
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- Figure 67: Europe: Households’ consumer spending, at current prices, 2011
- Figure 68: Europe: Households’ consumer spending growth rates, at current prices, 2001-11
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- Figure 69: Europe: Households’ consumer spending growth rates, at constant prices, 2001-11
- Consumer prices
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- Figure 70: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
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- Figure 71: Europe: Average rate of unemployment, 2001-11
- Interest rates
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- Figure 72: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
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- Figure 73: Europe: Consumer confidence, Apr 2011-Mar 2012
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