Mobile Apps - US - June 2012
Mobile Apps - US - June 2012

Perhaps never before has there been a market in which product supply and variety so greatly outweigh demand. As of December 2011, over one million apps were available, but the median number of apps used daily on phones or tablets is between one and two, and a typical app user may download less than a dozen apps over the life of a mobile product. This report aims to help developers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers—The Mobile App Audience
Competitive Context—Apps vs. Built-In Features

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

App Usage
The Discovery Process
App Categories Used
Race and Hispanic Origin
Custom Consumer—Parents

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Additional Useful Tables