Table of Contents
Executive Summary
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- Consumer spending on electrical goods
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- Figure 1: Europe: Households’ consumer spending on electrical goods: 18 European countries in aggregate, 2007-12f
- Consumer spending per capita
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- Figure 2: Europe: Annual consumer spending on electricals per capita, 2010 and 2011e
- Electrical goods specialists’ sales
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- Figure 3: Europe: Forecast annual % change in electrical goods specialists’ retail sales, 2012
- Figure 4: Europe: Forecast electrical goods specialists’ sector sales, by country, 2012
- Leading retailers’ market shares
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- Figure 5: Europe: Leading electrical specialists’ shares of sector sales, 2010 and 2011
European Summary and Outlook
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- Consumer spending on electricals
- Small recovery forecast for 2012
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- Figure 6: Europe: Estimated households’ consumption expenditure on electrical goods, by country, 2007-12f
- Spending growth, 2011 and 2012
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- Figure 7: Europe: Annual percentage change in consumer spending on electricals, in local currency, 2011 and 2012
- Spending per capita
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- Figure 8: Europe: Annual consumer spending on electricals per capita, 2010 and 2011
- Who’s Innovating
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- Figure 9: Verkkokauppa.com’s Helsinki store
- Figure 10: Microspot.ch store, Bern
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- Figure 11: Google Chrome Zone at Currys-PC World, Tottenham Court Road, London, April 2012
- Online
- Levels of online shopping across Europe
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- Figure 12: Europe: Percentage of all individuals purchasing online in the past 12 months, leading countries ranked by purchases of electronic equipment, 2011
- Figure 13: Europe: Percentage of all individuals purchasing online in the past 12 months, trailing countries ranked by purchases of electronic equipment, 2011
- Leading online retailers
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- Figure 14: Europe: Leading retailers’ online revenues from electrical goods, 2011
- Multichannel developments
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- Figure 15: Europe: Recent transactional-website launches, 2010-12
- The electricals specialists sector
- 2010-12 performance
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- Figure 16: Europe: Electrical goods specialists’ sector sales, by country, 2010-12f
- Forecasting 2012
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- Figure 17: Europe: Forecast annual % change in electrical goods specialists’ retail sales, 2012
- Figure 18: Europe: Forecast electrical goods specialists’ sector sales, by country, 2012
- Looking ahead to 2017
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- Figure 19: Europe: Electrical goods specialists’ sector sales forecasts, by country, 2011 and 2017f
- The leading retailers
- The top 20
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- Figure 20: Europe: Top 20 electrical goods specialists, 2010 and 2011
- European market shares
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- Figure 21: Europe: Leading electrical goods specialists’ share of total European sector sales, 2010 and 2011
- European outlook
- Prospects
- Exposure to weak markets
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- Figure 22: Europe: Leading electrical goods retailers’ stores in Southern European countries, 2011
- Confidence is key
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- Figure 23: Europe: Consumer confidence levels, April 2011 and April 2012
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- Figure 24: Europe: Consumer confidence levels, Feb-Apr 2012
- VAT rises ahead
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- Figure 25: Europe: Planned or anticipated VAT increases, 2012-13
- Inflation squeezing consumers
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- Figure 26: Europe: Annual % change in harmonised indices of consumer prices, Feb and Mar 2012 (values shown)
Report Scope and Technical Notes
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- Coverage
- New for 2012
- Definitions
- Retail sector sales
- Consumer spending
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 27: Country codes
- VAT
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- Figure 28: Europe: Standard VAT rates, 2010-12
Austria
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- The market: Consumer spending on electricals
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- Figure 29: Austria: Consumer expenditure on electricals, 2007-12
- Spending on electricals per capita
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- Figure 30: Austria: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 31: Austria: Electrical retail sales, 2008-11
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- Figure 32: Austria: Electrical retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 33: Austria: Leading electrical specialists, 2011
Belgium
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- The market: Consumer spending on electricals
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- Figure 34: Belgium: Consumer expenditure on electricals and related categories, 2007-12
- The market: Spending on electricals per capita
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- Figure 35: Belgium: Annual spend on electrical products per capita, 2007-11e
- The market: Electricals specialists’ sector
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- Figure 36: Belgium: Retail sales, 2007-11 (e)
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- Figure 37: Belgium: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 38: Belgium: Leading electricals retailers, 2011
Czech Republic
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- The market: Consumer spending on electricals
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- Figure 39: Czech Republic: Households’ consumption expenditure on electricals categories, 2007-12f
- The Market: Spending on electricals per capita
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- Figure 40: Czech Republic: Annual spend on electrical products per capita, 2007-11e
- The market: Electricals specialists’ sector
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- Figure 41: Czech Republic: Household goods retailers’ sales, 2007-11 (e)
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- Figure 42: Czech Republic: Household goods retailers’ sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 43: Czech Republic: Leading electricals retailers, 2010/11
Denmark
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- The market: Consumer spending on electricals
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- Figure 44: Denmark: Households’ consumption expenditure on electricals categories, 2007-12f
- The market: Spending on electricals per capita
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- Figure 45: Denmark: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 46: Denmark: Electrical retailers’ sales, 2006-09
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- Figure 47: Denmark: Electrical retailers; sales, 2007-11
- Figure 48: Denmark: Electrical retailers’ sales, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 49: Denmark: Leading electricals retailers, 2010/11
Finland
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- The market: Consumer spending on electricals
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- Figure 50: Finland: Households’ consumption expenditure on electricals categories, 2007-12
- The market: Spending on electricals per capita
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- Figure 51: Finland: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 52: Finland: Electrical retailers’ sales, 2007-10
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- Figure 53: Finland: Electrical retailers’ sales, 2007-11
- Figure 54: Finland: Electrical retailers’ sales, 2012-17(f)
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 55: Finland: Leading electricals retailers, 2010/11
France
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- Executive Summary
- The market: Economic and demographic background
- The economy
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- Figure 56: France: Real-terms, year-on-year GDP growth, Q1 2009-Q1 2012
- Figure 57: France: Total unemployment and youth unemployment rates, Q1 2009-Q1 2012
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- Figure 58: France: Consumer confidence and retail trade confidence, May 2011-Apr 2012
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- Figure 59: France: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Demographics
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- Figure 60: France: Over-65s as percentage of total population, forecasts, 2010-30
- Figure 61: France: Total population, 2006-11
- The market: Consumer spending on electricals categories
- Definitions
- Relative to all spending
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- Figure 62: France: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-11e
- Figure 63: France: Spending on core electrical goods categories as % of all consumer spending, volumes, 2007-10
- Spending on electricals
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- Figure 64: France: Consumer spending on electricals and related goods, by major category, 2007-12f
- Spending on electricals per capita
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- Figure 65: France: Annual spend on electrical products per capita, 2007-11e
- Real-terms growth rates
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- Figure 66: France: Annual % change in consumer spending, real terms, 2006-10
- The market: Electricals specialists’ sector
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- Figure 67: France: Electrical retail sales, 2007-11
- Figure 68: France: Electrical retail sales forecasts, 2012-17
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- Figure 69: France: Breakdown of electricals specialists, by sub-sector, by revenues, 2011
- Specialists’ sales relative to spending
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- Figure 70: Electricals specialists’ sales as % of consumer spending on electricals, 2007-11e
- Enterprise numbers
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- Figure 71: France: Number of enterprises, 2009
- The retailers: Channels of distribution
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- Figure 72: France: Estimated distribution of consumer spending on electrical goods, 2011
- The retailers: Online
- Percentage of individuals shopping online
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- Figure 73: Any online purchase in the last three months, 2007-11
- Figure 74: Online purchase in the last 12 months, 2007-11
- Leading online retailers
- Leading websites by visitors
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- Figure 75: France: Leading electricals retail websites, by total unique visitors, March 2012
- The retailers: Leading specialists and market shares
- Darty struggles for top spot
- Darty: the canary in the mine?
- Fnac looking for solutions
- Segmentation delivering growth for HTM
- Buying groups
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- Figure 76: France: Leading electrical goods specialists, 2011
- Market shares
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- Figure 77: France: Leading electrical specialists’ market shares, 2011
Germany
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- Executive summary
- The market: Economic and demographic background
- The economy
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- Figure 78: Germany: Real-terms, year-on-year GDP growth, Q1 2009-Q1 2012
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- Figure 79: Germany: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
- Figure 80: Germany: Consumer confidence and retail trade confidence, Apr 2011-Mar 2012
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- Figure 81: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Demographics
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- Figure 82: Germany: Total population, 2006-11e
- Figure 83: Germany: Over-65s as percentage of total population, forecasts, 2010-30
- The market: Consumer spending on electricals categories
- Definitions
- Relative to all spending
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- Figure 84: Germany: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-11e
- Figure 85: Germany: Spending on core electrical goods categories as % of all consumer spending, volumes, 2007-10
- Spending on electricals
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- Figure 86: Germany: Consumer spending on electricals and related goods, by major category, 2007-12
- Spending on electricals per capita
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- Figure 87: Germany: Annual spend on electrical products per capita, 2007-11
- Real-terms growth rates
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- Figure 88: Annual % change in consumer spending, real terms, 2006-10
- The market: Electricals specialists’ sector
- Economic outlook
- Specialists’ sales and forecast
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- Figure 89: Germany: Electrical retail sales, 2007-11
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- Figure 90: Germany: Electrical retail sales forecasts, 2012-17
- Figure 91: Breakdown of electricals specialists, by sub-sector, by revenues, 2009
- Specialists’ sales relative to spending
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- Figure 92: Electricals specialists’ sales as % of consumer spending on electricals, 2007-11e
- Enterprise and outlet numbers
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- Figure 93: Germany: Number of enterprises, outlets, and employees, 2009
- The retailers: Channels of distribution
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- Figure 94: Germany: Estimated distribution of consumer spending on electrical goods, 2011
- The retailers: Online
- Percentage of individuals shopping online
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- Figure 95: Any online purchase in the last three months, 2007-11
- Figure 96: Online purchase in the last 12 months, 2007-11
- Leading online retailers
- Others
- Leading websites by visitors
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- Figure 97: Leading electricals retail websites, by total unique visitors, March 2012
- Figure 98: Leading electricals specialists websites, by total unique visitors, March 2012
- The retailers: Leading specialists and market shares
- Sector structure
- Media Saturn
- ProMarkt
- Conrad
- Voluntary groups
- Alpha-Tecc
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- Figure 99: Germany: Leading electrical specialists, 2011
- Market shares
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- Figure 100: Germany: Leading electrical specialists’ share of sector sales, 2011
Greece
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- The market: Consumer spending on electricals
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- Figure 101: Greece: Households’ consumption expenditure on electricals categories, 2007-12
- The market: Spending on electricals per capita
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- Figure 102: Greece: Annual spend on electrical products per capita, 2007-11e
- The market: Electricals specialists’ sector
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- Figure 103: Greece: Retail sales, 2007-11
- Figure 104: Greece: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 105: Greece: Leading electricals retailers, 2011
Hungary
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- The market: Consumer spending on electricals
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- Figure 106: Hungary: Consumer spending, 2007-12
- The market: Spending on electricals per capita
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- Figure 107: Hungary: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 108: Hungary: Retail sales, 2007-11
- Figure 109: Hungary: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 110: Hungary: Leading electricals specialists, 2011
Republic of Ireland
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- The market: Consumer spending on electricals
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- Figure 111: Ireland: Consumer spending, 2007-12
- The market: Spending on electricals per capita
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- Figure 112: Ireland: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 113: Ireland: Retail sales, 2007-11
- Figure 114: Ireland: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 115: Republic of Ireland: Leading electricals retailers, 2011
Italy
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- Executive summary
- The Market: Economic and demographic background
- Long-standing economic problems
- The economy
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- Figure 116: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q1 2012
- Figure 117: Italy: Consumer confidence and retail trade confidence, Jan 2011-Mar 2012
- Austerity
- Consumer price inflation
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- Figure 118: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Unemployment
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- Figure 119: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
- Demographics
- Implications for electricals retailers
- Economy
- Demographics
- The Market: Consumer spending on electricals categories
- Definitions
- Relative to all spending
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- Figure 120: Italy: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-11e
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- Figure 121: Italy: Consumer spending on electrical and related goods, 2007-12
- Spending on electricals per capita
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- Figure 122: Italy: Annual spend on electrical products per capita, 2007-11e
- The Market: Electrical specialists’ sector
- Economic and consumer outlook
- Retail sales and forecasts
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- Figure 123: Italy: Household goods retail sales, 2007-11 (e)
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- Figure 124: Italy: Household goods retail sales forecasts, 2012-17
- Enterprises
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- Figure 125: Italy: Enterprise numbers for electricals and related retailers, 2009
- The retailers: Channels of distribution
- The retailers: Online
- Percentage of individuals shopping online
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- Figure 126: Any online purchase in the last three months, 2007-11
- Figure 127: Online purchase in the last 12 months, 2007-11
- Leading online retailers
- Online competition growing
- Leading websites by visitors
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- Figure 128: Leading electricals retail websites, by total unique visitors, March 2012
- The Retailers: Leading specialists and market shares
- UniEuro turnaround strategy bearing fruit
- Kesa puts the brakes on expansion
- Voluntary and buying groups
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- Figure 129: Italy: Leading electrical specialists, 2011
- Market shares
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- Figure 130: Italy: Leading electricals specialists’ market shares, 2011
Netherlands
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- The market: Consumer spending on electricals
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- Figure 131: Netherlands: Consumer spending, 2007-12
- The market: Spending on electricals per capita
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- Figure 132: Netherlands: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 133: Netherlands: Retail sales, 2007-11
- Figure 134: Netherlands: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 135: The Netherlands: Leading electricals retailers, 2011
Norway
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- The market: Consumer spending on electricals
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- Figure 136: Norway: Households’ consumption expenditure on electricals categories, 2007-12
- The Market: Spending on electricals per capita
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- Figure 137: Norway: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 138: Norway: Electrical retailers’ sales, 2008-10
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- Figure 139: Norway: Electrical retailers’ sales, 2007-11
- Figure 140: Norway: Electrical retailers’, 2012-17(f)
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 141: Norway: Leading electricals retailers, 2011
Poland
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- The market: Consumer spending on electricals
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- Figure 142: Poland: Households’ consumption expenditure, 2007-12f
- The market: Spending on electricals per capita
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- Figure 143: Poland: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 144: Poland: Estimated electricals specialists’ retail sales
- Figure 145: Poland: Retail sales, 2007-11
- Figure 146: Poland: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 147: Poland: Leading electricals retailers, 2011
Portugal
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- The market: Consumer spending on electricals
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- Figure 148: Portugal: Consumer spending, 2007-12f
- The market: Spending on electricals per capita
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- Figure 149: Portugal: Annual spend on electrical products per capita, 2007-11e
- The market: Electrical specialists’ sector
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- Figure 150: Portugal: Retail sales, 2007-11
- Figure 151: Portugal: Retail sales forecasts, 2012-17
- The retailers: Channels of distribution
- The retailers: Leading specialists and market shares
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- Figure 152: Portugal: Leading electrical specialists, 2011
Spain
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- Executive summary
- The market: Economic and demographic background
- The economy
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- Figure 153: Spain: Real-terms, year-on-year GDP growth, Q2 2009-Q4 2011
- Figure 154: Spain: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
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- Figure 155: Spain: Consumer confidence and retail trade confidence, Apr 2011-Mar 2012
- Figure 156: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Demographics
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- Figure 157: Spain: Total population, 2000-11
- Figure 158: Spain: Over-65s as percentage of those aged 15-64, 2010-30
- The market: Consumer spending on electricals categories
- Definitions
- Spending on electricals
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- Figure 159: Spain: Consumer spending on electricals and related goods, by major category, 2007-12f
- Relative to all spending
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- Figure 160: Spain: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-12
- Figure 161: Spain: Spending on core electrical goods categories as % of all consumer spending, constant 2005 prices, 2007-10
- Spending per capita on electrical goods
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- Figure 162: Spain: Annual spend per capita on electrical products, 2007-11e
- The market: Electricals specialists’ sector
- Economic outlook
- Technical note on sector sales
- Specialists’ sales and forecast
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- Figure 163: Spain: Electricals specialists’ sales, 2007-11
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- Figure 164: Spain: Electricals specialists’ sales forecasts, 2012-17
- Specialists’ sales relative to electricals spending
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- Figure 165: Electricals specialists’ sales as % of consumer spending on electrical goods, 2007-11
- Enterprise and outlet numbers
- Outlets
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- Figure 166: Spain: Outlet numbers, 2002 and 2007
- Enterprises
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- Figure 167: Spain: Enterprise numbers, 2008 and 2009
- Figure 168: Spain: Enterprise numbers, 2004-07
- The retailers: Channels of distribution
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- Figure 169: Spain: Estimated distribution of consumer spending on electrical goods, 2011
- The retailers: Online
- Percentage of individuals shopping online
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- Figure 170: Any online purchase in the last three months, 2007-11
- Figure 171: Online purchase in the last 12 months, 2007-11
- Leading websites by visitors
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- Figure 172: Leading electricals retail websites, by total unique visitors, March 2012
- The retailers: Leading specialists and market shares
- Media Markt has ambitious plans
- Fragmented sector
- Troubled times
- Opportunities for others
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- Figure 173: Spain: Leading electrical specialists, 2011
- Market shares
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- Figure 174: Spain: Leading electrical specialists’ share of sector sales, 2011
Sweden
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- The market: Consumer spending on electricals
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- Figure 175: Sweden: Households’ consumption expenditure on electricals categories, 2007-12
- The Market: Spending on electricals per capita
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- Figure 176: Sweden: Annual spend on electrical products per capita, 2007-11
- The market: Electricals specialists’ sector
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- Figure 177: Sweden: Electrical retailers’ sales, 2007-09
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- Figure 178: Sweden: Electricals retailers’ sales, 2007-11
- Figure 179: Sweden: Electricals retailers’ sales forecasts, 2012-17
- The retailers: Channels of distribution
- The Retailers: Leading specialists and market shares
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- Figure 180: Sweden: Leading electricals retailers, 2010/11
Switzerland
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- The market: Consumer spending on electricals
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- Figure 181: Switzerland: Consumer expenditure, 2007-12f
- The market: Electrical specialists’ sector
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- Figure 182: Switzerland: Electrical retail sales, 2007-11
- Figure 183: Switzerland: Electrical retail sales forecasts, 2012-17
- The retailers: Leading specialists and market shares
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- Figure 184: Switzerland: Leading electrical goods specialists, 2011
UK
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- Introduction
- Definitions
- Financial definitions
- Abbreviations
- Executive summary
- The market
- The forecast
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- Figure 185: Electrical goods specialists sector sales and forecast, 2006-16
- Online
- Companies, brands and innovation
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- Figure 186: Leading retailers estimated share of electrical goods spending*, 2010 and 2011
- Space allocation
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- Figure 187: Electricals retailers, summary space allocation, April 2012
- Figure 188: Estimated sales breakdown, 2011/12
- Brand positioning
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- Figure 189: Attitudes towards and usage of brands in the electrical retail sector, March 2012
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- Figure 190: Consumer perceptions of current electrical goods retail brand performance, March 2012
- The consumer
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- Figure 191: proportion of consumers who have bought electricals from leading retailers, 2012
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- Figure 192: Main stores used for buying brown goods, April 2012
- Consumers are more cautious
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- Figure 193: Consumer Attitudes to buying electrical products, 2011 and 2012
- Buying electricals online
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- Figure 194: Consumer attitudes to buying and researching electrical goods, March 2012
- Figure 195: Profile of attitudes to shopping online, March 2012
- What we think
- Issues in the market
- What is the future for electricals stores? Will the Internet make a store based model redundant?
- What is the role of service in electricals retailers?
- Can an Internet retailer really lead on price?
- Will online grow further?
- Is it still possible to make a distinction between online and in-store sales?
- So are we heading for major changes in the market?
- Future opportunities
- Trend: Experience is all
- Trend: Why buy
- Economic and demographic context
- Key points
- Ageing population
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- Figure 196: UK: Over-65s as a percentage of the total UK population, 1991-2020
- The economy
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- Figure 197: UK: Real-terms, year-on-year GDP growth, Q1 2009-Q1 2012
- Confidence
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- Figure 198: UK: Consumer confidence and retail trade confidence, Jan 2011-Mar 2012
- Inflation
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- Figure 199: Consumer prices index household appliances, Jan 2011-Jan 2012
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- Figure 200: Consumer prices index audio-visual, telecoms, recording media, Jan 2011-Jan 2012
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- Figure 201: Consumer prices index photographic and IT goods, Repairs, Jan 2011-Feb 2012
- Consumer spending on electrical products
- Key points
- Electricals spending continues to be hit by deep deflation
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- Figure 202: UK: Consumer spending on electrical goods, by major category, 2007-11
- A very different picture in constant prices
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- Figure 203: UK: Consumer spending on electrical goods, by major category, 2007-11
- Electrical goods as a share of all spending
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- Figure 204: UK: Consumer spending on electrical goods as % of all consumer spending, 2007-11
- Category performance and prospects
- Sector size and forecast
- Key points
- Sector size
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- Figure 205: Electrical goods specialists sales, 2006-11
- Figure 206: Electrical goods specialists sales relative to all retailers sales, 2001-11
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- Figure 207: Electrical goods specialists’ sales as % all spending on electrical goods, 2001-11
- Sector sales forecast
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- Figure 208: Electrical goods specialists sector sales and forecast, 2006-16
- Figure 209: Electricals retailers sales, 2006-16f
- Outlet data
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- Figure 210: UK: Electrical goods specialists: Outlet numbers, 2008 and 2009
- Forecast methodology
- Strengths and weaknesses
- Weaknesses
- Who’s Innovating
- Try before you buy
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- Figure 211: Ybuy’s homepage, April 2012
- New store formats
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- Figure 212: Google Chrome store in Currys-PC World, Tottenham Court Road, London, April 2012
- Figure 213: Currys Black, Westfield Stratford, May 2012
- Harrods expands with Dixons
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- Figure 214: Harrods Technology, April 2012
- Currys diversifies
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- Figure 215: Dixon’s Knowhow movie site, April 2012
- Improved purchasing options
- Improving own brand
- Innovative marketing
- Channel of distribution
- Key points
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- Figure 216: UK: Electricals market, estimated channels of distribution, 2011
- Specialists and non-specialists
- Home shopping
- Direct from manufacturer
- Trade distributors
- Space allocation summary
- Key points
- Space allocation estimates
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- Figure 217: Leading electricals retailers, summary space allocation, April 2012
- Figure 218: Electricals retailers, summary space allocation, April 2012
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- Figure 219: Summary sales area estimates, April 2012
- Retail product mix
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- Figure 220: Estimated sales breakdown, 2011/12
- Estimated sales density by product
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- Figure 221: Estimated sales densities, 2011/12
- Market shares
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- Figure 222: Electricals retailers: Estimated Market share, by product category, 2011
- Leading Retailers
- Key points
- Leading electrical specialists
- Sector consolidation
- Three main groupings remain
- Best Buy exits while Comet returns to its low price roots
- Further sales contraction in 2011
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- Figure 223: UK: Leading electrical and computing specialists, 2010/11
- Leading non-specialists and non-store retailers
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- Figure 224: leading non-specialists and non-store retailers, 2010/11
- Non-specialist and non-store retailers’ profiles
- Argos
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- Figure 225: Argos shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 226: Argos shoppers in last three years, by region and working status, April 2012
- Amazon
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- Figure 227: Amazon shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 228: Amazon shoppers in last three years, by region and working status, April 2012
- John Lewis
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- Figure 229: John Lewis shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 230: John Lewis shoppers in last three years, by region and working status, April 2012
- Tesco
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- Figure 231: Tesco shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 232: Tesco shoppers in last three years, by region and working status, April 2012
- J. Sainsbury
- Leading Non-Specialists and Non-Store Retailers
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- Figure 233: leading non-specialists and non-store retailers, 2010/11
- Non-specialist and non-store retailers’ profiles
- Argos
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- Figure 234: Argos shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 235: Argos shoppers in last three years, by region and working status, April 2012
- Amazon
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- Figure 236: Amazon shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 237: Amazon shoppers in last three years, by region and working status, April 2012
- John Lewis
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- Figure 238: John Lewis shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 239: John Lewis shoppers in last three years, by region and working status, April 2012
- Tesco
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- Figure 240: Tesco shoppers in last three years, by gender, age and socio-economic group, April 2012
- Figure 241: Tesco shoppers in last three years, by region and working status, April 2012
- J. Sainsbury
- Market shares
- Leading retailers of electrical goods – share of all consumer spending on this category
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- Figure 242: Leading retailers estimated share of electrical goods spending*, 2010 and 2011
- Electricals specialists - share of all sales through the electricals specialists sector
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- Figure 243: Leading electrical and computing specialists’ estimated shares of the specialists sector*, 2010 and 2011
- Online
- A fragmented online market
- Can pure play specialists survive?
- Play.com will be hit by the tax loophole closure
- Non-specialists have a rosier future
- Direct from suppliers
- Online spending
- Leading players
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- Figure 244: leading online retailers: estimated online electrical sales, 2010 and 2011
- Online buying trends
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- Figure 245: UK: types products purchased on the internet in the last three months, 2009-11
- Electrical specialists – online visitor data
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- Figure 246: Leading electrical retailers and suppliers websites, three-month average to march 2012
- Advertising and promotion
- Key points
- Leading advertisers
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- Figure 247: Leading electricals retailers’ advertising spending, 2007-11
- Spending relative to turnover
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- Figure 248: Leading electricals specialists’ advertising spending as % of sales, 2007-10
- Spending by media
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- Figure 249: Leading electricals retailers’ spending on advertising, by media, 2011
- Major TV campaigns
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- Figure 250: Currys-PC World’s Star Wars campaign
- Brand Research
- Brand map
-
- Figure 251: Attitudes towards and usage of brands in the electrical retail sector, March 2012
- Correspondence analysis
- Brand attitudes
-
- Figure 252: Attitudes, by electrical goods retail brand, March 2012
- Brand personality
-
- Figure 253: Electrical good retail brand personality – macro image, March 2012
-
- Figure 254: Electrical goods retail brand personality – micro image, March 2012
- Brand experience
-
- Figure 255: Electrical goods retail brand usage, March 2012
-
- Figure 256: Satisfaction with various electrical goods retail brands, March 2012
-
- Figure 257: Consideration of electrical goods retail brands, March 2012
-
- Figure 258: Consumer perceptions of current electrical goods retail brand performance, March 2012
-
- Figure 259: Electrical goods retail brand recommendation – Net Promoter Score, March 2012
- Brand index
-
- Figure 260: Electrical goods retail brand index, March 2012
- Figure 261: Electrical goods retail brand index vs. recommendation, March 2012
- Target group analysis
-
- Figure 262: Target groups, March 2012
-
- Figure 263: Electrical goods retail brand usage, by target groups, March 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
- Consumer – Where people buy electricals
- Key points
- Who has bought what
-
- Figure 264: Electricals products bought in the last three years, April 2012
-
- Figure 265: Who buys what electrical goods, April 2012
- Where do people buy?
-
- Figure 266: Electricals products bought in the last three years, April 2012
- Retailer customer profile – all purchases
-
- Figure 267: Retailer customer profile for all electricals purchases, April 2012
- Retailer customer profile – brown goods
-
- Figure 268: Main stores used for buying brown goods, April 2012
- Retailer customer profile – White goods
-
- Figure 269: Main stores used for buying White goods, April 2012
- What people buy and where they buy it
- The Consumer - Attitudes to buying electrical goods
- Key points
-
- Figure 270: Consumer attitudes to buying electrical products, March 2012
-
- Figure 271: Consumer attitudes to buying electrical products, 2010-2012
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- Figure 272: Consumer attitudes to buying electrical goods, by age and socio-economic group, March 2012
-
- Figure 273: Consumer attitudes to shopping and shops used for electricals products, March 2012
- Figure 274: Consumer attitudes to shopping and shops used for electricals products, March 2012 (cont)
-
- Figure 275: Consumer attitudes to shopping and electricals products bought, March 2012
- Figure 276: Consumer attitudes to shopping and electricals products bought, March 2012 (cont)
- The Consumer - Electricals and the internet – consumer attitudes
- Key points
-
- Figure 277: Consumer attitudes to retailers used, March 2012
-
- Figure 278: Profiles of electricals buyers attitudes, March 2012
- Attitudes by products bought
-
- Figure 279: Consumer attitudes to retailers and electricals products bought, March 2012
- Figure 280: Consumer attitudes to retailers and electricals products bought, March 2012
-
- Figure 281: Consumer attitudes to retailers, by retailer bought from, March 2012
- Figure 282: Consumer attitudes to retailers, by retailer bought from, March 2012 (cont)
- The consumer - Target groups
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- Figure 283: Electricals shoppers, target groups, March 2012
-
- Figure 284: Attitudes of target group, March 2012
- Figure 285: Target groups profile, March 2012
- Target groups shopping habits
-
- Figure 286: Target groups use of electricals retailers, March 2012
- Figure 287: Target group shopping preferences, March 2012
Apple Retail
-
-
- Figure 288: Apple Retail UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2007-11
- Strategic evaluation
- Retail outlets
- Background
- Company performance
- UK sales
-
- Figure 289: Apple Retail: Group financial performance, 2006/07-2010/11
- 2011/12
-
- Figure 290: Apple Retail: Outlet data, 2006/07-2010/11
-
- Figure 291: Apple Retail: European stores, May 2012
- Store formats
- Retail offering
- Space allocation
-
- Figure 292: Apple Retail, Summary space allocation, April 2012
- Figure 293: Apple Retail: space allocation, April 2012
- E-commerce
-
- Figure 294: Apple.com: Online consumer demographics, three month average to March 2012
-
BAS Group
-
-
- Figure 295: Dexcom: Estimated sales as share of all electricals retailers’ sales in Netherlands, 2006-10
- Strategic evaluation
- Background
- Company performance
-
- Figure 296: Dexcom: Estimated group sales performance, 2007-11
- Figure 297: BAS Group: Estimated group sales performance, 2007-11
-
- Figure 298: BAS Group: Outlet data, 2011
- Retail offering
- E-commerce
-
Boulanger/HTM Group
-
-
- Figure 299: Boulanger/HTM Group: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11e
- Strategic evaluation
- Successful branding and positioning
- Finally has strategic size
- Internet operations help growth
- Long term goal remains domestic market
- Background
- Company performance
-
- Figure 300: Boulanger: Estimated group sales performance, 2007-11
-
- Figure 301: HTM Group/Boulanger: Outlet data, 2007-11
- Retail offering
- e-commerce and home shopping
-
Comet Group Ltd
-
-
- Figure 302: Comet Group Ltd: Sales as share of all electricals specialists’ sales in UK, 2007-11(est)
- Strategic evaluation
- Cut loose from Kesa
-
- Figure 303: Comet’s refreshed store look (post-2010), Croydon store
- Heading in the wrong direction?
- Long-term growth demands investment
- Synergies with Game?
- Background
- Company performance
-
- Figure 304: Comet Group Ltd: Financial performance, 2006/07-2011/12
-
- Figure 305: Comet Group Ltd: Financial performance, H1 2011/12
-
- Figure 306: Comet Group Ltd: Outlet data, 2006/07-2010/11
- Consumer profile
-
- Figure 307: Comet shoppers in last three years, by gender, age, and socio-economic group, April 2012
-
- Figure 308: Comet shoppers in last three years, by region, April 2012
-
- Figure 309: Comet shoppers in last three years, by working status, April 2012
- Retail offering
- Space allocation
-
- Figure 310: Comet, Summary space allocation, April 2012
- Figure 311: Comet space allocation, April 2012
-
- Figure 312: Comet sales, space and market share estimates, 2011/12
- Online allocation
-
- Figure 313: Comet Group Ltd: Online product offer broken down, by number of SKUs offered, April 2012
- E-commerce
-
- Figure 314: Comet Group Ltd: Estimated e-commerce sales, years ending April, 2007-11
- Figure 315: Comet.co.uk: Profile of visitors, three-month average to March 2012
-
Conrad Electronic
-
- Strategic evaluation
- Lack of physical expansion points to slow growth
- Online competition likely to grow
- Need for segmentation to widen appeal
- Background
- Company performance
-
- Figure 316: Conrad: Estimated group sales performance, 2006-10
- Retail offering
- e-commerce and home shopping
Dixons Retail Plc
-
-
- Figure 317: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2008-2011
- Figure 318: Dixons retail UK: Sales as share of electrical/PC/telecoms specialists’ sales in the UK, 2007-11
- Strategic evaluation
- Economic climate holds back Renewal and Transformation programme
- Background
- Company performance
-
- Figure 319: Dixons Retail: Group financial performance, 2007/08-2010/11
-
- Figure 320: Dixons Retail: First half financial performance, 2011/12
-
- Figure 321: Dixons Retail: sales performance, 2011/12
- Multi-branded European network moving to larger footprint
-
- Figure 322: Dixon Retail: Outlet data, by country, 2009/10 and 2010/11
-
- Figure 323: Dixons Retail: Group and UK & Ireland Outlet data, 2007-09 to 2010-11
- Customer profiles
- Currys Digital (high street stores)
-
- Figure 324: Currys high street shoppers in last three years, by gender, age, and socio-economic group, April 2012
- Figure 325: Currys Digital shoppers in last three years, by region and working status, April 2012
-
- Figure 326: Currys/PC world shoppers in last three years, by gender, age, and socio-economic group, April 2012
- Figure 327: Currys/PC world shoppers in last three years, by region and working status, April 2012
- Retail offering
- E-commerce
-
- Figure 328: Currys: Online consumer demographics, three month average to April 2012
- Figure 329: PC World: Online consumer demographics, three month average to April 2012
-
Expert Europe
-
- Strategic evaluation
- Background
- Company performance
-
- Figure 330: Expert Europe: Sales and outlets, by country, 2010/11
- Retail offering
- E-commerce
-
- Figure 331: Expert International, online shopping availability, 2012
E-Square
-
- Strategic evaluation
- Online still a challenge for EP
- Background
-
- Figure 332: E-Square: Members and websites, by country of operation, 2012
- EP
- EDA
- Company performance
-
- Figure 333: E-Square: Estimated Retail sales, by country, 2010/11
-
- Figure 334: ElectronicPartner: Group financial performance, 2007-11
- Store portfolio
-
- Figure 335: E-Square: Store numbers, by country, 2010/11
-
- Figure 336: ElectronicPartner: Membership data, 2007-11
- Figure 337: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
- Store formats
- Retail offering
- E-commerce
-
- Figure 338: E-Square: Affiliated online stores, 2012
Euronics International
-
-
- Figure 339: Euronics: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11
- Figure 340: Euronics: Estimated sales as share of electrical/pc/telecoms specialists’ sales in UK, 2007-11
- Strategic evaluation
- Three strands to growth
- Leveraging the brand name
- Slowly embracing multi-channel
- Growing threat in the UK
- Background
-
- Figure 341: Euronics: European members and fascia, by country of operation, 2012
- Company performance
- European electricals sector slows in 2011
-
- Figure 342: Euronics International: Sales, 2001-11
- Retail sales by country
-
- Figure 343: Euronics International: Total retail sales for major countries, 2006 and 2009-11
- Wide coverage with smaller than average stores
- Run by owner/managers
- Store numbers volatile
- Euronics fascia growing
-
- Figure 344: Euronics International: Outlet data 2011-12
- Membership developments
- Retail offering
- E-commerce
-
Fnac
-
-
- Figure 345: Fnac Europe: Sales as share of electrical specialists’ sales in Europe, 2007-11e
- Strategic evaluation
- Profits decline
- Exposure to troubled Eurozone
- Transition to online may be too slow
- Background
- Company performance
-
- Figure 346: Fnac: Group financial performance, 2007-11
- Figure 347: Fnac: Sales, by product category, 2011
-
- Figure 348: Fnac: Outlet data, 2007-11*
- Retail offering
- e-commerce and home shopping
-
Kesa Electricals
-
- Strategic evaluation
- A sigh of relief as Comet is divested
-
- Figure 349: Kesa Electricals: Composition of revenues (%), excluding Comet, Years to April, 2011 and 2012
- France is now core
- Performance weakens
-
- Figure 350: Sales growth, by segment, total and like-for-like, year ending April 2011
-
- Figure 351: Sales growth, by segment, total and like-for-like, year ending April 2012
- Proposition and prospects
-
- Figure 352: Darty store merchandising emphasising its USP
-
- Figure 353: Annual % growth in online sales, by segment, 2010/11 and first-half 2011/12
- Recent history
- Company performance
-
- Figure 354: Kesa Electricals: Group financial performance, 2006/07-2011/12
-
- Figure 355: Kesa Electricals: Group financial performance, H1 2011/12
- Figure 356: Comet: Group financial performance, H1 2011/12
-
- Figure 357: Kesa Electricals: Distribution of stores (%), by segment, excl. Comet, April 2011 and April 2012
- Figure 358: Kesa Electricals: Store numbers, by country, years ending April, 2007-12
-
- Figure 359: Kesa Electricals: Outlet data, 2006/7-2010/11
- Retail offering
- E-commerce
-
- Figure 360: Kesa Electricals: Estimated e-commerce sales, years ending April, 2007-12
Maplin Electronics Ltd
-
-
- Figure 361: Maplin Electronics Ltd: Sales as share of all electricals retailers’ sales in UK, 2006-11
- Background
- Company performance
-
- Figure 362: Maplin Electronics Ltd: Group financial performance, 2006-11
-
- Figure 363: Maplin: Direct sales as % of total sales and annual % change in direct sales, 2006-10
-
- Figure 364: Maplin Electronics Ltd: Outlet data, 2006-2011
- Retail offering
- E-commerce
-
- Figure 365: Maplin: Online customer profile, three-month average to March 2012
-
Media Markt/Saturn
-
-
- Figure 366: Media Mark/Saturn: Sales as share of electrical retailers’ sales in Europe, 2007-11
- Strategic evaluation
- Finally presses button on online
- A strong multichannel proposition
- Own brand could help improve margins
- Southern Europe exposure is a worry
- Background
- Company performance
-
- Figure 367: Media Markt/Saturn: Financial performance, 2007-11
-
- Figure 368: Media Markt/Saturn: Outlet data, by country, 2007-11
- Retail offering
- e-commerce and home shopping
-
- Figure 369: Media Markt/Saturn: Websites, by country, March 2012
-
Appendix – Broader Market Environment
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- Population
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- Figure 370: Europe: Population, by age group, 2005
- Figure 371: Europe: Population, by age group, 2010
- Figure 372: Europe: Population, by age group, 2015
-
- Figure 373: Europe: Population, by age group, 2020
- GDP
-
- Figure 374: Europe: GDP, at current prices, 2011
- Figure 375: Europe: GDP growth rates, at current prices, 2001-11
- Figure 376: Europe: GDP growth rates, at constant prices, 2001-11
- Consumer spending
-
- Figure 377: Europe: Households’ consumer spending, at current prices, 2011
- Figure 378: Europe: Households’ consumer spending growth rates, at current prices, 2001-11
-
- Figure 379: Europe: Households’ consumer spending growth rates, at constant prices, 2001-11
- Consumer prices
-
- Figure 380: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
-
- Figure 381: Europe: Average rate of unemployment, 2001-11
- Interest rates
-
- Figure 382: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
-
- Figure 383: Europe: Consumer confidence, Apr 2011-Mar 2012
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