“China’s clothing retail industry continues to enjoy strong growth, in large part thanks to continued growth in average personal incomes, but also remains highly competitive, with leading retailers having to work hard to sustain interest from increasingly fickle and sophisticated Chinese consumers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Regional Clothing Purchase Trends
Sportswear and Outdoor Wear
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Clothing Retail Market Growth Shows Significant Differences by Income Group
Differing Trends in Clothing Markets by Consumer Segment
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Trading up The Fashion Ladder
Apparel Leads China’s Online Retail Revolution
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of shopping for clothing
Appendix – Types of Clothing Products Bought in the Past 12 Months
Appendix – Reasons for Buying Clothing
Appendix – Branded Sportswear Shoppers by Brand
Appendix – Branded Unisex Wear Shoppers by Brand
Appendix – Branded Menswear Shoppers by Brand
Appendix – Branded Womenswear Shoppers by Brand
Appendix – Branded Underwear Shoppers by Brand
Appendix – Branded Childrenswear by Brand
Appendix – Shoppers at Branded Online-only Clothing Retailers by Brand
Appendix – Factors Influencing Consumers' Clothing Store Choice
Appendix – Most Important Factors Influencing Consumers’ Clothing Purchase Decision
Appendix – Consumer Attitudes to Buying Clothing
Appendix – Further Analysis
Appendix – Forecast
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How are continued strong per capita income growth rates helping to drive up sales of clothing among different segments of the consumer population in China?
