“China’s retail packaged coffee sector grew at a compound annual growth rate (CAGR) of 18.4% from 2007-12 to reach a market value of RMB9.2 billion. The market rose with the continuing expansion of instant coffee at 17.3% CAGR, fresh ground/brewed coffee at 41.4% CAGR, and RTD coffee at 18.7% CAGR.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Tackling Health Concerns and Leveraging Energy Benefits Can Support Market Growth
Flavour Variety Creates Growth Opportunities
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Appendix – Frequency of Drinking Coffee
Appendix – Where Coffee is Drunk
Appendix – Types of Coffee Bought in the Past 12 Months
Appendix – Most Important Factors to Consider When Buying Coffee
Appendix – Coffee Brands Bought in the Past 12 Months
Appendix – Number of Coffee Brands Bought
Appendix – Coffee Brands Bought Most Often in the Past 12 Months
Appendix – Where Coffee is Bought
Appendix – Attitudes towards Coffee
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Premiumisation Has Potential to Drive Growth
On-the-go Occasion Offers Further Usage Potential
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What are the challenges and opportunities regarding Chinese consumers’ health perceptions towards coffee?
