Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- Consumer technology products
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- Figure 1: Household ownership of consumer technology products, December 2011-January 2012
- Figure 2: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
- Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
- Internet usage
- Devices used to access the internet
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- Figure 4: Devices used to access the internet in the last three months, January 2012
- Time spent on the internet
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- Figure 5: Average minutes spent online per visitor, per month from computers, March 2010-March 2012
- Internet activities
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- Figure 6: Online activities performed in the past three months, January 2012
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- Figure 7: Top ten online activities performed in the past three months, by device, January 2012
- Attitudes towards technology products
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- Figure 8: Attitudes towards technology products, January 2012
- European comparisons
- Household ownership of technology products
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- Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
- Personal ownership of mobile phones
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- Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
- Devices used to access the internet
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- Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
- Top ten internet activities
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- Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
- What we think
Consumer Technology Products
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- Key points
- Ownership patterns of consumer technology products
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- Figure 13: Household ownership of consumer technology products, December 2011-January 2012
- Planned purchase or upgrade of consumer technology products
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- Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
- Televisions
- Ownership patterns
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- Figure 15: Household ownership of television sets, January 2012
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- Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by annual household income, January 2012
- Plans for purchase or upgrade
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- Figure 17: Plans for purchase or upgrade of television sets in the next three months, January 2012
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- Figure 18: Plans for purchase or upgrade to 3D TV sets in the next three months, by presence of own children in household, January 2012
- News, trends and analyses
- Home entertainment systems
- Ownership patterns
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- Figure 19: Household ownership of home entertainment systems, January 2012
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- Figure 20: Household ownership of DVD players, by age, January 2012
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- Figure 21: Household ownership of surround sound/home cinema systems and Blu-ray players, by age, January 2012
- Plans for purchase or upgrade
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- Figure 22: Plans for purchase or upgrade of home entertainment systems in the next three months, January 2012
- News, trends and analyses
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- Figure 23: Plans for purchase or upgrade of Blu-ray players in the next three months, by presence of own children in household, January 2012
- Computers and e-readers
- Ownership patterns
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- Figure 24: Household ownership of computers and e-readers, January 2012
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- Figure 25: Household ownership of computers, by form factors, January 2012
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- Figure 26: Household ownership of computers and e-readers, by gender, January 2012
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- Figure 27: Household ownership of tablet computers and e-readers, January 2012
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- Figure 28: Household ownership of e-readers and tablet computers, by age, January 2012
- Plans for purchase or upgrade
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- Figure 29: Plans for purchase or upgrade of computers and e-readers in the next three months, January 2012
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- Figure 30: Plans for purchase or upgrade of computers in the next three months, by form factors, January 2012
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- Figure 31: Plans for purchase or upgrade of computers in the next three months, by age, January 2012
- News, trends and analyses
- Gaming consoles
- Ownership patterns
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- Figure 32: Household ownership of video game consoles, January 2012
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- Figure 33: Household ownership of Microsoft Xbox 360, Nintendo Wii, and Sony PlayStation 3, January 2012
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- Figure 34: Household ownership of Nintendo DS, Nintendo 3DS, and Sony PlayStation Portable, January 2012
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- Figure 35: Household ownership of video game consoles, by gender, January 2012
- Plans for purchase or upgrade
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- Figure 36: Plans for purchase or upgrade of video game consoles in the next three months, January 2012
- News, trends and analyses
- Mobile phones
- Ownership patterns
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- Figure 37: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
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- Figure 38: Personal ownership of mobile phones, by phone type, January 2012
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- Figure 39: Personal ownership of smartphones and basic mobile phones, by age, January 2012
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- Figure 40: Personal ownership of smartphones and basic mobile phones, by region, January 2012
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- Figure 41: Mobile phone ownership by platform provider, January 2012
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- Figure 42: Mobile phone ownership by handset manufacturer, January 2012
- Plans for purchase or upgrade
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- Figure 43: Plans for purchase or upgrade of mobile phones in the next three months, by age, January 2012
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- Figure 44: Desire for future mobile phone operating system, December 2011
- News, trends and analyses
- Sat-nav systems
- Ownership patterns
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- Figure 45: Household ownership of sat-nav systems, by age, January 2012
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- Figure 46: Household ownership of sat-nav systems, by regions, January 2012
- Plans for purchase or upgrade
- News, trends and analyses
- Portable media players
- Ownership patterns
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- Figure 47: Personal ownership of portable media players, by age, January 2012
- Plans for purchase or upgrade
- News, trends and analyses
Internet Usage
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- Key points
- Internet penetration
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- Figure 48: Reasons for not having the internet at home, 2011
- Devices used to access the internet
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- Figure 49: Devices used to access the internet in the last three months, January 2012
- Accessing the internet with computers
- Accessing the internet with mobile devices
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- Figure 50: Smartphone owners and using smartphones to access internet, by age, January 2012
- Accessing the internet with other devices
- Growing number of devices used to access the internet
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- Figure 51: Repertoire of methods used to access the internet in the last three months, by age, January 2012
- Time spent on the internet
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- Figure 52: Average minutes spent online per visitor per month, March 2010-March 2012
- Figure 53: Average minutes spent online per visitor per month, by age, March 2012
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- Figure 54: Average minutes spent online per visitor per month, by gender and age, March 2012
- Top ten web properties
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- Figure 55: Top ten web properties by audience reach, March 2012
Internet Activities
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- Key points
- Online activities performed
- On any devices
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- Figure 56: Online activities performed in the past three months, January 2012
- On a computer
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- Figure 57: Online activities performed in the past three months on a computer, January 2012
- On a smartphone
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- Figure 58: Online activities performed in the past three months on a smartphone, January 2012
- On a tablet
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- Figure 59: Online activities performed in the past three months on a tablet, January 2012
- Top ten online activities
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- Figure 60: Top ten online activities performed in the past three months, by device, January 2012
- Social and sharing activities
- Variations by device
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- Figure 61: Social and sharing online activities performed in the past three months, by device, January 2012
- Variations by gender
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- Figure 62: Social and sharing online activities performed in the past three months, by gender, January 2012
- Variations by age
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- Figure 63: Social and sharing online activities performed in the past three months, by age, January 2012
- Variations by region
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- Figure 64: Social and sharing online activities performed in the past three months, by region, January 2012
- The quest for information
- Variations by device
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- Figure 65: Information finding activities performed online in the past three months, by device, January 2012
- Variations by gender
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- Figure 66: Information finding activities performed online in the past three months, by gender, January 2012
- Variations by age
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- Figure 67: Information finding activities performed online in the past three months, by age, January 2012
- Online shopping
- Variations by device
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- Figure 68: Online shopping activities performed in the past three months, by device, January 2012
- Variations by gender
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- Figure 69: Online shopping activities performed in the past three months, by gender, January 2012
- Variations by age
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- Figure 70: Online shopping activities performed in the past three months, by age, January 2012
- Variations by region
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- Figure 71: Online shopping activities performed in the past three months, by region, January 2012
- Online entertainment
- Variations by device
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- Figure 72: Online entertainment activities performed in the past three months, by device, January 2012
- Variations by gender
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- Figure 73: Online entertainment activities performed in the past three months, by gender, January 2012
- Variations by age
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- Figure 74: Online entertainment activities performed in the past three months, by age, January 2012
- Variations by region
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- Figure 75: Online entertainment activities performed in the past three months, by region, January 2012
Attitudes towards Technology Products
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- Key points
- How consumers feel about technology products
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- Figure 76: Attitudes towards technology products, January 2012
- Life without the internet
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- Figure 77: Agreement with the statement ‘it is difficult to imagine my life without the internet’, by gender and age, January 2012
- Advice on buying technology products
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- Figure 78: Agreement with the statements ‘people come to me for information/advice on new technology products’ and ‘I rely on advice from my family or close friends when buying technology products’, by gender and age, January 2012
- At the forefront of technology products
European Comparisons
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- Ownership of consumer technology products
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- Figure 79: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
- Televisions
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- Figure 80: Household ownership of television sets in France, Germany, Italy, Spain, and UK, January 2012
- Home entertainment systems
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- Figure 81: Household ownership of home entertainment systems in France, Germany, Italy, Spain, and UK, January 2012
- Gaming consoles
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- Figure 82: Household ownership of gaming consoles in France, Germany, Italy, Spain, and UK, January 2012
- Computers and e-readers
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- Figure 83: Household ownership of computers and e-readers in France, Germany, Italy, Spain, and UK, January 2012
- Mobiles phones
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- Figure 84: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
- Other portable devices
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- Figure 85: Personal ownership of digital cameras and sat-nav devices in France, Germany, Italy, Spain, and UK, January 2012
- Devices used to access the internet
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- Figure 86: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
- Internet activities
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- Figure 87: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
- Figure 88: Online activities performed in the past three months in France, January 2012
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- Figure 89: Online activities performed in the past three months in Germany, January 2012
- Figure 90: Online activities performed in the past three months in Italy, January 2012
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- Figure 91: Online activities performed in the past three months in Spain, January 2012
Appendix – Consumer Technology Products
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- Ownership
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- Figure 92: Consumer technology products in the home, January 2012
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- Figure 93: Most popular consumer technology products in the home, by demographics, January 2012
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- Figure 94: Next most popular consumer technology products in the home, by demographics, January 2012
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- Figure 95: Other consumer technology products in the home, by demographics, January 2012
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- Figure 96: Personal ownership of mobile phones and portable media players, January 2012
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- Figure 97: Personal ownership of mobile phones and portable media players, by demographics, January 2012
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- Figure 98: Video game consoles in the home, January 2012
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- Figure 99: Most popular video game consoles in the home, by demographics, January 2012
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- Figure 100: Next most popular video game consoles in the home, by demographics, January 2012
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- Figure 101: Video game consoles in the home, by most popular video game consoles in the home, January 2012
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- Figure 102: Video game consoles in the home, by next most popular video game consoles in the home, January 2012
- Plans for purchase or upgrade
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- Figure 103: Most popular technology products wanted, by demographics, January 2012
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- Figure 104: Next most popular technology products wanted, by demographics, January 2012
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- Figure 105: Other technology products wanted, by demographics, January 2012
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- Figure 106: Least popular technology products wanted, by Demographics, January 2012
Appendix – Internet Usage
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- Figure 107: Methods of accessing the internet, January 2012
- Figure 108: Methods of accessing the internet, by demographics, January 2012
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- Figure 109: Repertoire of methods used to access the internet, by demographics, January 2012
- Figure 110: Methods of accessing the internet, by most popular methods of accessing the internet, January 2012
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- Figure 111: Methods of accessing the internet, by next most popular methods of accessing the internet, January 2012
- Figure 112: Methods of accessing the internet, by most popular consumer technology products in the home, January 2012
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- Figure 113: Methods of accessing the internet, by next most popular consumer technology products in the home, January 2012
- Figure 114: Methods of accessing the internet, by other consumer technology products in the home, January 2012
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- Figure 115: Methods of accessing the internet, by personal ownership of mobile phones and portable media players, January 2012
- Figure 116: Methods of accessing the internet, by having most popular video game consoles in the home, January 2012
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- Figure 117: Methods of accessing the internet, by having next most popular video game consoles in the home, January 2012
- Figure 118: Repertoire of methods used to access the internet, January 2012
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Appendix – Internet Activities
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- Figure 119: Online activities performed in the past three months, January 2012
- Figure 120: Other online activities performed in the past three months, January 2012
- On any devices
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- Figure 121: Most popular online activities performed in the past three months, by demographics, January 2012
- Figure 122: Next most popular online activities performed in the past three months, by demographics, January 2012
- Figure 123: Most popular other online activities performed in the past three months, by demographics, January 2012
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- Figure 124: Next most popular other online activities performed in the past three months, by demographics, January 2012
- Figure 125: Least most popular other online activities performed in the past three months, by demographics, January 2012
- On a computer
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- Figure 126: Most popular online activities performed in the past three months on a computer, by demographics, January 2012
- Figure 127: Next most popular online activities performed in the past three months on a computer, by demographics, January 2012
- Figure 128: Most popular other online activities performed in the past three months on a computer, by demographics, January 2012
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- Figure 129: Next most popular other online activities performed in the past three months on a computer, by demographics, January 2012
- Figure 130: Least most popular other online activities performed in the past three months on a computer, by demographics, January 2012
- On a smartphone
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- Figure 131: Most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
- Figure 132: Next most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
- Figure 133: Most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
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- Figure 134: Next most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
- Figure 135: Least most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
- On a tablet
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- Figure 136: Most popular online activities performed in the past three months on a tablet, by demographics, January 2012
- Figure 137: Next most popular online activities performed in the past three months on a tablet, by demographics, January 2012
- Figure 138: Most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
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- Figure 139: Next most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
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Appendix – Attitudes Towards Technology Products
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- Figure 140: Attitudes towards technology products, January 2012
- Figure 141: Most popular attitudes towards technology products (any agree), by demographics, January 2012
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- Figure 142: Next most popular attitudes towards technology products (any agree), by demographics, January 2012
- Figure 143: Most popular attitudes towards technology products (any disagree), by demographics, January 2012
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- Figure 144: Next most popular attitudes towards technology products (any disagree), by demographics, January 2012
- Figure 145: Technology products personally owned, by country, January 2012
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- Figure 146: Technology products personally owned, by demographics, January 2012
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Appendix – European Comparisons – Technology Ownership
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- Figure 147: Technology products owned by household, by country, January 2012
- Figure 148: Most popular technology products owned by household, by demographics, January 2012
- Figure 149: Next most popular technology products owned by household, by demographics, January 2012
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- Figure 150: Least popular technology products owned by household, by demographics, January 2012
- France
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- Figure 151: Most popular technology products owned by household in France, by demographics, January 2012
- Figure 152: Next most popular technology products owned by household in France, by demographics, January 2012
- Figure 153: Least most popular technology products owned by household in France, by demographics, January 2012
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- Figure 154: Technology products personally owned, by demographics, France, January 2012
- Germany
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- Figure 155: Most popular technology products owned by household in Germany, by demographics, January 2012
- Figure 156: Next most popular technology products owned by household in Germany, by demographics, January 2012
- Figure 157: Least most popular technology products owned by household in Germany, by demographics, January 2012
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- Figure 158: Technology products personally owned, by demographics, Germany, January 2012
- Italy
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- Figure 159: Most popular technology products owned by household in Italy, by demographics, January 2012
- Figure 160: Next most popular technology products owned by household in Italy, by demographics, January 2012
- Figure 161: Least most popular technology products owned by household in Italy, by demographics, January 2012
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- Figure 162: Technology products personally owned, by demographics, Italy, January 2012
- Spain
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- Figure 163: Most popular technology products owned by household in Spain, by demographics, January 2012
- Figure 164: Next most popular technology products owned by household in Spain, by demographics, January 2012
- Figure 165: Least most popular technology products owned by household in Spain, by demographics, January 2012
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- Figure 166: Technology products personally owned, by demographics, Spain, January 2012
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Appendix – European Comparisons – Internet Access
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- Figure 167: Devices used to access the internet, by country, January 2012
- Figure 168: Most popular devices to access the internet, January 2012
- Figure 169: Next most popular devices to access the internet, January 2012
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- Figure 170: Devices used to access the internet, by demographics, France, January 2012
- Figure 171: Devices used to access the internet, by demographics, Germany, January 2012
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- Figure 172: Devices used to access the internet, by demographics, Italy, January 2012
- Figure 173: Devices used to access the internet, by demographics, Spain, January 2012
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Appendix – European Comparisons – Online Activities
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- Figure 174: Online activities, by country, January 2012
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