Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK ethnic restaurant/takeaway market size and forecast, fan chart, 2006-16
- Market factors
- Companies, brands and innovation
- Companies
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- Figure 2: Selected ethnic restaurant/takeaway operators, by outlet numbers, 2010-11
- Chinese sector
- Indian sector
- Japanese (eg sushi) sector
- Other Asian
- Tex Mex/Mexican
- Innovation
- The consumer
- Frequency of using ethnic restaurants/takeaways
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- Figure 3: Frequency of visiting ethnic restaurants/takeaways, February 2012
- How has ethnic restaurant/takeaway usage changed, if at all?
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- Figure 4: Eating out behaviour at ethnic restaurants/takeaways, February 2012
- Use of and interest in ethnic cuisine
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- Figure 5: Use of and interest in ethnic cuisine, February 2012
- Attitudes towards ethnic restaurants/takeaways
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- Figure 6: Attitudes towards ethnic restaurants/takeaways, February 2012
- Ethnic restaurants/takeaways menu enticements
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- Figure 7: Ethnic restaurants/takeaways menu enticements, February 2012
- What we think
Issues in the Market
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- What can established restaurants learn from emerging sectors?
- How can different formats drive growth in the market?
- How do operators drive trade without relying on price promotions?
- What are the up and coming flavour trends in the market?
Future Opportunities
Internal Market Environment
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- Key points
- Stable demand for ethnic flavours
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- Figure 8: Agreement with selected lifestyle statements on food/drink, 2007-11
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- Figure 9: Agreement with selected lifestyle statements on food/drink, by ethnic restaurant users, 2007-11
- Hopes to plug the skills gap with ‘curry colleges’
Broader Market Environment
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- Key points
- Another downturn in consumer confidence
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- Figure 10: GfK NOP Consumer Confidence Index, monthly, January 2007-March 2012
- Putting the experience back into dining out
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- Figure 11: Consumer spending priorities (after bills), % point change, November 2009-February 2012
- Catering to shorter meal occasions
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- Figure 12: Agreement with selected lifestyle statements on spending on restaurants, 2007-11
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- Figure 13: Agreement with selected lifestyle statements on spending on restaurants, by ethnic restaurant users, 2007-11
Competitive Context – In-Home
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- Key points
- Competition from in-home products
- In-home convenience trends
- On the go convenience-trends
- Growing flavour trends
- Product variants
- From foodservice to retail
Competitive Context – Out-of-Home
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- Key points
- Pubs continue to dominate the restaurant market
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- Figure 14: Types of restaurants visited in the last three months, 2009-11
- Other market innovations
Who’s Innovating?
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- Key points
- Emerging concepts in high footfall areas
- Modern interiors enhance all day dining propositions
- Other emerging concepts – food trucks
- Pop-ups
- Reasons to visit
- Drinking occasions
- Cookery classes
- Events
Market Size and Forecast
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- Key points
- Total market size and forecast
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- Figure 15: UK ethnic restaurant/takeaway market size and forecast, 2006-16
- Market segmentation
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- Figure 16: UK ethnic restaurant market size and forecast, 2006-16
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- Figure 17: UK ethnic takeaway/home delivery market size and forecast, 2006-16
- Future
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- Figure 18: UK ethnic restaurant/takeaway market size and forecast, fan chart, 2006-16
- Forecast methodology
Companies and Products – Indian
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- Key points
- Risers and fallers
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- Figure 19: Selection of Indian restaurant/takeaway chains, by outlet numbers, 2010-11
Companies and Products – Chinese
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- Key points
- Risers and fallers
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- Figure 20: Selection of Chinese restaurant/takeaway chains, by outlet numbers, 2010-11
- Ping Pong
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- Figure 21: Ping Pong Limited, financial performance, 2009-11
Companies and Products – Japanese
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- Key points
- Use of and interest in Japanese cuisine
- Innovation and growth in grab and go concepts
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- Figure 22: Selection of Japanese restaurant/takeaway chains, by outlet numbers, 2010-11
- YO! Sushi
- Other brands
- Itsu
- Wasabi
- Abokado
- Feng Sushi
- Me Love Sushi
Companies and Products – Other Asian
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- Key points
- Popular Pan-Asian concepts
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- Figure 23: Selection of other Asian restaurant/takeaway chains, by outlet numbers, 2010-11
- Wagamama
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- Figure 24: Key financials for Wagamama Limited, 2009-11
- Other brands
- Tampopo
- Pho
- The Vietnamese Kitchen
Companies and Products – South American/Mexican
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- Key points
- Expansion in niche fast casual chains
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- Figure 25: Selection of South American/Mexican restaurant/takeaway chains, by outlet numbers, 2010-11
- Chiquito
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- Figure 26: Chiquito Limited, financial performance, 2007-10
- Other brands
- Wahaca
- Las Iguanas
Ethnic Restaurants/Takeaways Visiting Habits
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- Key points
- Frequency of visiting ethnic restaurants/takeaways
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- Figure 27: Frequency of visiting ethnic restaurants/takeaways, February 2012
- How has eating out behaviour changed, if at all?
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- Figure 28: Eating out behaviour at ethnic restaurants/takeaways, February 2012
- Students buoy the market…
- … whilst older consumers turn away from it
- Increasing interest in the consumption of ethnic food out of home over the last decade
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- Figure 29: Indian, Chinese and Thai food – average grams purchased per person per week out of home in the UK, 2001/02-10
- Figure 30: Indian, Chinese and Thai food – average grams purchased per person per week out of home, by region, 2001/02-10
Use of and Interest in Ethnic Cuisine
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- Key points
- Chinese & Indian dominate the market and have universal appeal
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- Figure 31: Use of and interest in ethnic cuisine, February 2012
- Mexican
- Thai
- Japanese
- Caribbean
- Moroccan
- Middle Eastern
- Vietnamese
- Other ethnic cuisine types
Attitudes Towards Ethnic Restaurants/Takeaways
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- Key points
- Lack of differentiation damaging the market’s value for money positioning
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- Figure 32: Attitudes towards ethnic restaurants/takeaways, February 2012
- Older consumers are looking for something more…
- … whilst younger consumers are looking for guidance
- Families cutting back on ethnic restaurants/takeaways
- Recession renews interest in ‘all you can eat’ concepts
- Ethnic sector suffering from poor perceptions of quality rather than concerns over expense
Ethnic Restaurants/Takeaways Menu Enticements
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- Key points
- Ethnic diners looking for variety but guidance with it
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- Figure 33: Ethnic restaurants/takeaways menu enticements, February 2012
- More detailed descriptions
- … as guidance
- … to back up authenticity
- … to build excitement
- House specialities and regularly changing specials
- Greater use of fresh, local ingredients
- Meal deals (eg drink and food item for one price)
- Front-of-house cooking
- Healthier/low-fat/low-calorie options
- Menu flexibility
- Less spicy dishes
- More child-friendly options
Ethnic Restaurant Targeting Opportunities
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- Key points
- Ethnic restaurants suffering from diners trading down and out to different sectors
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- Figure 34: Ethnic restaurant target groups, February 2012
- Looking For Adaptability & Assistance
- Stand Out Dishes
- Price Sensitive
Ethnic Takeaway/Home Delivery Targeting Opportunities
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- Key points
- Ethnic takeaways need to create more distinct market positions by actively targeting specific users
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- Figure 35: Ethnic takeaway/home delivery target groups, February 2012
- Exotic But Accessible & Healthy
- New Product Seekers
- Back to Basics
Appendix – Ethnic Restaurants/Takeaways Visiting Habits
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- Frequency of using ethnic outlets
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- Figure 36: Frequency of using visiting ethnic restaurants/takeaways, February 2012
- Figure 37: Frequency of using visiting ethnic restaurants, by detailed demographics, February 2012
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- Figure 38: Frequency of using visiting ethnic takeaways, by detailed demographics, February 2012
- How has eating out behaviour changed, if at all?
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- Figure 39: Eating out behaviour at ethnic restaurants/takeaways, February 2012
- Figure 40: Eating out behaviour for the statement ‘The amount I spend on eating out at ethnic restaurants has...’ at ethnic restaurants, by detailed demographics, February 2012
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- Figure 41: Eating out behaviour for the statement ‘The amount I spend on takeaways/home deliveries from ethnic restaurants has...’ at takeaways, by detailed demographics, February 2012
- Figure 42: Eating out behaviour at ethnic restaurants, by use and interest in ethnic cuisine, February 2012
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- Figure 43: Eating out behaviour at takeaways, by use and interest in ethnic cuisine, February 2012
Appendix – Use of and Interest in Ethnic Cuisine
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- Figure 44: Use of and interest in ethnic cuisine, February 2012
- Figure 45: Most popular use of and interest in ethnic cuisine, by detailed demographics, February 2012
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- Figure 46: Next most popular use of and interest in ethnic cuisine, by detailed demographics, February 2012
- Figure 47: Other popular use of and interest in ethnic cuisine, by detailed demographics, February 2012
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- Figure 48: Alternative popular use of and interest in ethnic cuisine, by detailed demographics, February 2012
- Figure 49: Least popular use of and interest in ethnic cuisine, by detailed demographics, February 2012
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Appendix – Attitudes Towards Ethnic Restaurants/Takeaways
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- Figure 50: Attitudes towards ethnic restaurants/takeaways, February 2012
- Figure 51: Most popular attitudes towards ethnic restaurants/takeaways, by detailed demographics, February 2012
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- Figure 52: Next most popular attitudes towards ethnic restaurants/takeaways, by detailed demographics, February 2012
- Figure 53: Frequency of visiting ethnic restaurants, by attitudes towards ethnic restaurants, February 2012
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- Figure 54: Frequency of using ethnic takeaways, by attitudes towards ethnic restaurants, February 2012
- Figure 55: Most popular usage and interest in ethnic cuisine (have tried), by attitudes towards ethnic restaurants/takeaways, February 2012
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- Figure 56: Next most popular usage and interest in ethnic cuisine (have tried), by attitudes towards ethnic restaurants/takeaways, February 2012
- Figure 57: Eating out behaviour at ethnic restaurants, by attitudes towards ethnic restaurants, February 2012
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- Figure 58: Eating out behaviour at takeaways, by attitudes towards ethnic restaurants, February 2012
- Figure 59: Most popular attitudes towards ethnic restaurants/takeaways, by attitudes towards ethnic restaurants/takeaways, February 2012
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- Figure 60: Next most popular Attitudes towards ethnic restaurants/takeaways, by attitudes towards ethnic restaurants/takeaways, February 2012
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Appendix – Ethnic Restaurants/Takeaway Menu Enticements
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- Figure 61: Most popular ethnic restaurant menu enticements, February 2012
- Figure 62: Next most popular ethnic restaurant menu enticements, February 2012
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- Figure 63: Attitudes towards less spicy dishes & healthier dishes in ethnic restaurants/takeaways, by detailed demographics, February 2012
- Figure 64: Attitudes towards photos of dishes & smaller dishes in ethnic restaurants/takeaways, by detailed demographics, February 2012
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- Figure 65: Attitudes towards more detailed descriptions of what dishes are & greater use of fresh ingredients in ethnic restaurants/takeaways, by detailed demographics, February 2012
- Figure 66: Attitudes towards more child-friendly options & meal deals in ethnic restaurants/takeaways, by detailed demographics, February 2012
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- Figure 67: Attitudes towards house specialties & range of regularly changing specials in ethnic restaurants/takeaways, by detailed demographics, February 2012
- Figure 68: Attitudes towards more specialty/authentic dishes from a specific cuisine or region & front-of-house cooking in ethnic restaurants/takeaways, by detailed demographics, February 2012
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- Figure 69: Attitudes towards Information on the regions where the dishes come for ethnic restaurants/takeaways, by detailed demographics, February 2012
- Figure 70: Frequency of using ethnic restaurants, by ethnic restaurant menu enticements, February 2012
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- Figure 71: Frequency of using ethnic takeaways, by ethnic restaurant menu enticements, February 2012
- Figure 72: Most popular ethnic cuisines (have tried), by ethnic restaurants menu enticements, February 2012
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- Figure 73: Next most popular ethnic cuisines (have tried), by ethnic restaurants menu enticements, February 2012
- Figure 74: Eating out behaviour at ethnic restaurants, by ethnic restaurant menu enticements (any interest), February 2012
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- Figure 75: Eating out behaviour at ethnic takeaways, by ethnic restaurant menu enticements (any interest), February 2012
- Figure 76: Most popular ethnic restaurant menu enticements (any interest), by ethnic restaurants menu enticements (any interest), February 2012
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- Figure 77: Next most popular ethnic restaurant menu enticements (any interest), by ethnic restaurants menu enticements (any interest), February 2012
- Figure 78: Other popular ethnic restaurant menu enticements (any interest), by ethnic restaurants menu enticements (any interest), February 2012
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Appendix – Ethnic Restaurants Targeting Opportunities
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- Figure 79: Ethnic restaurant target groups, by detailed demographics, February 2012
- Figure 80: Ethnic restaurant target groups, by use and interest in ethnic cuisine, February 2012
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- Figure 81: Ethnic restaurant target groups, by eating out behaviour at ethnic restaurants, February 2012
- Figure 82: Ethnic restaurant target groups, by attitudes towards ethnic restaurants, February 2012
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- Figure 83: Ethnic restaurant target groups, by ethnic restaurants menu enticements, February 2012
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Appendix – Ethnic Takeaway/Home Delivery Targeting Opportunities
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- Figure 84: Ethnic takeaway target groups, by detailed demographics, February 2012
- Figure 85: Ethnic takeaway target groups, by use of and interest in ethnic cuisine, February 2012
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- Figure 86: Ethnic takeaway target groups, by eating out behaviour (takeaways), February 2012
- Figure 87: Ethnic takeaway target groups, by attitudes towards ethnic restaurants/takeaways, February 2012
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- Figure 88: Ethnic takeaway target groups, by ethnic restaurants menu enticements, February 2012
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