“Social networks have established themselves as integral to the consumer’s digital experience. They not only enrich the brand experience, but also help to integrate real-world brands into users’ digital lifestyles. People are turning to online discussions for product recommendations, listening to the opinions of others and increasingly forming networks based on shared interests and tastes. For brands willing to engage with participants within these networks, social networks present an ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
The Online Communicator
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Engagement with Beauty and Personal Care Brands
Motivations for Engagement
Levels of Involvement
Levels of Enthusiasm
Levels of Influence
The Consumer Conversation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Overview of Social Media Activity
Online Mentions Trends and Metrics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Online Communicator
Appendix – Engagement with Beauty and Personal Care Brands
Appendix – Motivations for Engagement
Appendix – Levels of Involvement
Appendix – Levels of Enthusiasm
Appendix – Levels of Influence
11th July 2013
"For retailers and brands, social media's main role now looks to be communicating news and special offers to consumers. This potentially reduces s-commerce to a functional, short-term marketing opportunity rather than a brand-building experience or a retailing channel." 
24th October 2012
Bodyform’s spoof YouTube response to a Facebook post by a man complaining about how Bodyform has always represented periods to be fun has gone viral. The video, outing the truth about periods has proven to be a successful PR stunt, with the number of tweets about Bodyform jumping from 0 ...
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Which brands are buzzing?
