Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer expenditure in betting shops, 2006/07-2016/17
- Big games and big jackpots combine to turn the corner
- Market factors
- Population change needs new theory of evolution
- Betting shop clusters create a bigger target for anti-gambling groups
- Market segmentation
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- Figure 2: UK betting shop market size, by segment, 2010/11
- Machines keep producing the profits
- The consumer
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- Figure 3: Motivations for betting shop visiting, January 2012
- Football betting becomes a regular fixture
- Disinterested customers easily satisfied
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- Figure 4: Incentives to betting shop visiting, January 2012
- What we think
Issues in the Market
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- How can betting shops encourage occasional customers to visit more often?
- Will the London Olympics boost business for betting shops?
- Can betting shops rely on machine revenues continuing to rise?
- How can shops stem the ongoing decline in horserace betting?
- How big a threat to retail betting is the rise of online leisure?
- Can the industry expect any help from government?
Future Opportunities
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- Trend: Let’s Make a Deal
- Trend: Agelessness
Internal Market Environment
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- Key points
- Gambling law back under the microscope
- Pressure to cut red tape
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- Figure 5: Betting shop licence fees, January 2012 (rates payable from August 2009)
- High stakes battle for the high street
- Will taxation changes level the playing field?
- Keeping corruption concerns outside the office door
- Problem gambling threatens reputation more than regulation
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- Figure 6: Betting sector self-exclusions, 2008-11
Broader Market Environment
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- Key points
- Green shoots for out-of-home leisure?
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- Figure 7: Trends in what extra money is spent on, 2009-11
- Business and image threatened by dole queues
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- Figure 8: Employment and unemployment, by gender, 2006-16
- Age segmentation requires a shop for all seasons
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- Figure 9: Trends in the age structure of the UK population, by gender, 2006-16
- A balancing act for social harmony
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- Figure 10: Forecast adult population trends, by socio-economic group, 2006-16
- Can technology transfer virtual gains to real-world product?
Competitive Context
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- Key points
- Offices hold their own in face of online advance
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- Figure 11: Mode of participation in each activity in the past year, 2010
- Shop staples offer safety in numbers
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- Figure 12: Gambling activities in the past year, by gender, 2010
- Gambling back in the black as part of the leisure mainstream
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- Figure 13: Market value of selected leisure industries, 2006-11
Who’s Innovating?
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- Key points
- Virtual betting becomes wall-to-wall reality
- Coral courts improved relationships
- Royal wedding attracts new guests
- Time to start taking the tablets?
Market Size and Forecast
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- Key points
- Market hangs on to World Cup wins
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- Figure 14: Consumer expenditure in betting shops, 2006/07-2016/17*
- Forecast
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- Figure 15: Forecast of consumer expenditure in betting shops, 2006/07-2016/17*
- Forecast methodology
Segment Performance
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- Key points
- Machines pull up to the counter
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- Figure 16: UK betting shop expenditure*, by segment, 2009/10-2011/12**
- Football proving a big game player
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- Figure 17: UK betting shop over the counter business, by segment, 2008/09-2010/11*
- Segment forecasts
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- Figure 18: Forecast of consumer expenditure on over-the-counter betting in betting shops, 2006/07-2016/17*
- Figure 19: Forecast of consumer expenditure on gaming machines in betting shops, 2006/07-2016/17*
Market Share
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- Key points
- Bagging the Tote brings Betfred to top table
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- Figure 20: Number of premises, by operator, 2009-11
Companies and Products
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- Key points
- Betfred
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- Figure 21: Key financials, Done Brothers (Cash Betting) Limited*, 2010-11
- Figure 22: Key financials, Tote, 2010-11
- Gala Coral
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- Figure 23: Key financials, Gala Coral Group, 2010-11
- Ladbrokes
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- Figure 24: Key financials, Ladbrokes (UK Retail), H1 2010-H1 2011
- Mark Jarvis
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- Figure 25: Key financials, Mark Jarvis Limited, 2010-11
- Scotbet
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- Figure 26: Key financials, Scotbet, 2009-10
- William Hill
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- Figure 27: Key financials, William Hill, H110-H211
Brand Communication and Promotion
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- Key points
- Independents fight on in print, big brands turn to TV
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- Figure 28: UK bookmakers’ advertising expenditure (excluding online-only brands), 2007-11
Betting Shop Visiting Habits
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- Key points
- Core customers provide a solid base
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- Figure 29: Betting shop visiting habits, January 2012
- Convenience of the internet turning the occasional head
- Social media a new venue for promotional games
Motivations for Betting Shop Visiting
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- Key points
- Negotiating a free transfer for football fans
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- Figure 30: Motivations for betting shop visiting, January 2012
- Punters need to stop to fully appreciate the shop
- Some human company for those magnetised by machines
Barriers to Betting Shop Visiting
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- Key points
- Environmental pressure to spend turns the cash-wary away
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- Figure 31: Barriers to betting shop visiting, January 2012
- Quick and easy – the scratchcards of on-premises gambling?
- Lapsed punters seek a better view through the window
- Shops are safe – and can be real-life chat rooms
Incentives to Betting Shop Visiting
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- Key points
- Ready for a price war over core customers?
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- Figure 32: Incentives to betting shop visiting, January 2012
- Errand bettors only pop to the shop
- Shop-shy seek reassurance of the familiar
- Football and racing – whole different ball games
Appendix – Broader Market Environment
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- Figure 33: Comparison of gambling activities in the past year, by gender, 1999, 2007 and 2010
- Figure 34: Participation in gambling activities in the past year, by age, 2010
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- Figure 35: Participation in gambling activities within past year, by economic activity of respondents, 2010
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Appendix – Betting Shop Visiting Habits
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- Figure 36: Betting shop visiting habits, January 2012
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