“Product innovation based around added-value attributes (eg contains one of your five-a-day) and an offering differentiated from at-home foods should help operators to better compete with packed lunch options. A focus on fresh products offers one avenue of exploring such differentiation, also coming across in the consumer research of this report as being of high interest to lunchtime diners.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Trend Application
Market Drivers
Who’s Innovating?
Market Size and Forecast for Sandwiches
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Lunch Habits
Attitudes towards Sandwiches
Sandwich Menu Enticements
Sandwich Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Venues Visited
Appendix – How Have Out-of-Home Lunch Habits Changed?
Appendix – Attitudes towards Lunch
Appendix – Sandwich Menu Enticements
Appendix – Sandwich Target Groups
8th April 2013
“Street food, with its focus on fresh, varied and convenience-driven products, should help lunchtime operators reinvigorate frugal consumers’ willingness to spend and provide opportunities to boost trade in alternate day parts such as breakfast.” 
25th March 2013
“With dry-led pubs performing better than wet-led ones, a food-oriented approach could go some way towards soft drink brands justifying greater attention in pubs and make landlords more amenable to embracing newer propositions.”
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What steps can sandwich operators take to address the ‘new normal’ frugal mentality?
