“Men were ignored for a long time in the toiletries market. Fragrances and toiletries were not things usually associated with the traditionally macho image of a man in China. However demands on men’s personal image have increased – due to climbing incomes and social and professional demands – and men have started taking a greater interest in toiletries.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Drivers and Barriers in the Men’s Toiletries Market
Function Segmentation Has Limited Potential
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Tier Two and Three Cities Have Massive Potential
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Marketing Lacks Specificity and Effectiveness
Product Innovation is Key to Responding to Competition From Other Product Types and Services
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Using Men’s Toiletries Products
Appendix – Buyers of Men’s Toiletries Products
Appendix – Top 3 Factors Considered When Buying Men’s Toiletries
Appendix – Men’s Toiletries Brands Bought in the Past 12 Months
Appendix – Repertoire Analysis
Appendix – Brands of Men’s Toiletries Bought Most Often
Appendix – Place of Buying Men’s Toiletries
Appendix – Attitudes Towards Men’s Toiletries
Appendix – Usage Frequency of Skin and Body Care Products
Appendix – Frequency of Using Hair Care Products
Appendix – Usage of Bath and Shower Products
Appendix – Usage of Perfumes and Fragrance Products
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What are the growth drivers and barriers in China’s men’s toiletries market?
