“Slowing growth in China’s full-service restaurant industry overall and rising costs are putting greater pressure on restaurants to differentiate themselves. Meanwhile, although increasing consumer spending power on the Mainland implies growth opportunities, it also means greater customer discernment in terms of taste, quality, and hygiene standards of restaurants throughout the country."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Uphill Battle for Western Full-Service Restaurants in China’s Interior
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Local Tastes Becoming National Trends
Health and Hygiene Play a Role in Restaurant Choice
Strong Interest in Healthier Restaurant Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Fusion Cuisine is More Than Haute Cuisine in China
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Consumer - Frequency of Eating at Restaurants
Appendix – Types of Cuisine Eaten at a Full Service Restaurant in the Past 12 Months
Appendix – Number of Types of Cuisine Eaten
Appendix – Type of Cuisine Eaten Most Often at a Full Service Restaurant in the Past 12 Months
Appendix – Occasion of Eating at Full Service Restaurants
Appendix – Top Three Factors to Consider When Choosing a Full Service Restaurant to Eat At
Appendix – Additional Products and Services Consumers Like to See at Full Service Restaurants
Appendix – Attitudes Towards Full Service Restaurants
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How fast has the market grown, and where is the growth heading now?
