“China’s ice cream market grew from 2007-12 with a volume compound annual growth rate (CAGR) of 4.6%, rising to an estimated 3,072.5 million litres in 2012. Value compound annual growth rate rose at 8.1% from 2007-12, growing to an estimated RMB42.4 billion as manufacturers increasingly passed on rising costs of sugar, milk and other raw materials to consumers to alleviate rising cost pressure.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Struggles with Seasonal Demand
Opportunities in Better-for-you Ice Cream
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Flavour Holds the Key to Consumer Engagement
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Development in Foodservice Can Drive Overall Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Share
Appendix – Market Forecast
Appendix – Frequencies of Eating Ice Cream
Appendix – The Consumer – Location of Eating Ice Cream
Appendix – Occasions of Eating Ice Cream
Appendix – Location of Buying Ice Cream
Appendix – Brands of Ice Cream Bought
Appendix – Brand of Ice Cream Most Bought
Appendix – Flavours of Ice Cream Bought
Appendix – Number of Flavours Bought
Appendix – Factors Considered When Buying Ice Cream
Appendix – Attitudes towards Ice Cream
Appendix – Number of Brands Bought
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In what ways can off-peak consumption be improved, given the dependence on summer sales?
