“China’s domestic fast food restaurants (DFFRs) is worth 87.84% of the overall fast food sector by value, far exceeding foreign fast food. Through standardisation and franchise, the diversification of major brands, and product innovation this market will continue to develop with the introduction of more Chinese fast food chains in competition with the foreign sector. The main challenge for DFFRs is the consistency and quality posed by foreign ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Convenience Drives Fast Food Restaurant Use
Leisure Catering Represents a New Territory for DFFRs to Explore
Growing Concern for Safety and Health Underpins the Demand for Healthier Dining
Consumer Engagement Enables Sustained Interest
How Meals are Eaten Outside the Home
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Consumer – Frequency of Eating or Having a Takeaway at a Fast Food Restaurant
Consumer – Time of Day When Consumers Eat or Have a Takeaway at a Fast Food Restaurant
Consumer – Reasons for Eating at Fast Food Restaurants
Consumer – Persons to Eat with at Fast Food Restaurants
Consumer – Spending per Head at Fast Food Restaurants
Consumer – Important Factors When Selecting Fast Food Restaurants
Consumer – Types of Restaurants Eaten In/Ordered Takeaway From in the Last 12 months
Consumer – Domestic Fast Food Restaurants Visited in the Past 12 Months
Consumer – Type of Food and Drink Consumed in Domestic Fast food Restaurants
Consumer – Attributes of Foreign Fast Food Versus Domestic Fast Food
Consumer – Performance of Foreign Fast Food Versus Domestic Fast Food Restaurants
Consumer – Spend on Fast Food Compared to Last Year
Consumer – Attitudes Towards Fast Food
Consumer – Additional Services Consumers Would Like to See at Fast Food Restaurants
Consumer – Number of Restaurants Eaten in/Ordered Takeaway From
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How can Domestic Fast Food Restaurants compete against FFFRs in delivering convenience?
