“Prior to the 1980s, it was very uncommon to see any ownership or usage of fragrance in China and it was only in the early 1990s that fragrance started to become commonly owned and used. Over the last 20 years, the Chinese fragrance market has risen from practically nothing to a sizeable, though still underdeveloped category. US and UK, per capita spending on fragrance is estimated at US$10 and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Changing Lifestyles Breed Fragrance Culture
Brand Activities to Build Fragrance Engagement
Development of Distribution Channels Opens Up Market
Packaging Innovation Meeting Needs
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Usage of Perfumes and Fragrance Products
Appendix – Reasons For Not Using Perfumes or Fragrances
Appendix – Number of Bottles of Perfumes and Fragrances Owned
Appendix – Reasons for Owning and/or Wearing Perfumes or Fragrance
Appendix – Occasions for Wearing Perfumes and Fragrance Products
Appendix – Who Perfumes or Fragrances are Purchased For
Appendix – Brands of Perfumes and Fragrances Ever Bought in the Past 12 Months
Appendix – Brands of Perfumes and Fragrances Bought Most Often in the Past 12 Months
Appendix – Important Factors When Considering Which Perfume and Fragrance Product to Buy
Appendix – Spend on Perfumes and Fragrance Products
Appendix – Location Perfumes and Fragrances Were Bought in the Last 12 Months
Appendix – Attitudes towards Perfume and Fragrance Products
Appendix – Number of Branded Perfumes and Fragrances Bought
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How consumers transition from traditional fragrance to western fragrance application? How important is personal image and will cultural perceptions convert consumers to using western brands and products?
