“The Chinese skincare industry has experienced tremendous growth in the past decade. At present, the country’s skincare market is the second largest worldwide after Japan. Yet, there is still huge growth potential because of its largely untapped nature. Disposable income among the urban middle class has been increasing rapidly, and the country’s population of 1.3 billion offers a large consumer base. These huge changes are due to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Product Perform to Meet Consumer Demands
Specialisation – the Key in a Crowded Market
Drive for Natural Ingredients
The Future
Market Size, Segmentation and Share
Market Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Description of Facial Skin
Usage Frequency of Skin and Body Care Products
Reasons for Purchasing Skin and Body Care Products
Purchaser of Skin and Body Care Products
Average Spending on Skin and Body Care Products Per Purchase
Location of Buying Skin and Body Care Products
Factors Considered When Buying Skin and Body Care Products
Brands of Skin and Body Care Products Bought in the Last 12 Month
Number of Brands of Facial and Body Care Products Bought
Attitudes Towards Skincare and Body Care Products
Types of Skin Problems/Irritation Currently Experienced
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competition within the Skincare Market
Distribution Strategies Provide Opportunities for Brand Expansion
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How is the skincare market developing in China? What have international and local companies been doing in order to grow, given the fierce competition in the market?
